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Dream Facades

Dream Facades: The Cruel Architecture of Reality TV

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Pub Date Mar 03 2026 | Archive Date Mar 03 2026

Astra Publishing House | Astra House


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Description

For fans of Jia Tolentino and Amanda Montell, a probing and lively exploration of the unlikely dwellings we regard on reality TV — and what they say about American history, modern life, and the architecture of our desires.

People like reality TV. There’s been a lot written about the cult of celebrity, how this "reality" angle draws us in through a mix of voyeurism and relatability. But when we look at the houses on these shows, what are we seeing? Predominantly, multi-million-dollar single-family homes in areas that forcibly removed minority groups and mimic the style of a whitewashed age. Why do we watch and covet these conservative homes, while professing to want lives unbound by heteronormative patriarchy and outside of suburban fantasia? 

Jack posits two main theories: that our relationships with these shows (and social media) have conflated our physical dwellings with the spaces projected onto and projected out from our screens to create a ‘physical-digital hybrid home’ that we see as representative of our actual home; and that what we actually covet when we covet these houses is safety and security, not the specifics of the styles being sold.

Dream Facades focuses on seven reality TV shows: Selling Sunset; The Kardashians; The Real World; The Bachelor; Trading Spaces; The Real Housewives of Atlanta; and Fire Island, and their specific associated architectural style. Morley takes us through reality TV’s labyrinthine properties to illuminate what makes us covet these spaces and devour these shows, and what that says about America, ourselves, and the future of design.
For fans of Jia Tolentino and Amanda Montell, a probing and lively exploration of the unlikely dwellings we regard on reality TV — and what they say about American history, modern life, and the...

Marketing Plan

MARKETING AND PUBLICITY PLANS • Original magazine articles by author on current reality TV shows • Reach the HGTV world by getting copies to Home & Garden, House Beautiful, Country Living, Architectural Digest, and home TV shows • Podcast interviews on pop culture and reality TV shows • Academic outreach to archiecture programs • NYC bookstore launch featuring figures from the architecture, reality TV, and criticism worlds • Big mouth outreach to TikTokers and reality stars • Cover reveal on Astra House social media • Library promotion • Influencer outreach

MARKETING AND PUBLICITY PLANS • Original magazine articles by author on current reality TV shows • Reach the HGTV world by getting copies to Home & Garden, House Beautiful, Country Living...


Available Editions

EDITION Other Format
ISBN 9781662602924
PRICE $28.00 (USD)
PAGES 304

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Average rating from 8 members


Featured Reviews

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Dream Facades is smart, readable nonfiction that takes something familiar and asks a harder question underneath it: why do the houses on reality TV feel so powerful? Jack Balderrama Morley approaches reality television not as a guilty pleasure to mock or defend, but as a cultural archive, one that reveals how deeply ideas about safety, success, and belonging are baked into American dreams.

What makes the book work is Morley’s focus on architecture as narrative. By looking closely at the homes featured on shows like Selling Sunset, The Real Housewives of Atlanta, The Bachelor, and Trading Spaces, he shows how these spaces are not neutral backdrops but carefully constructed symbols, shaped by histories of exclusion, suburban aspiration, and racialized ideas of comfort. The argument that we are not really coveting design details but a feeling of protection and stability is convincing, and it helps explain why these homes remain seductive even as viewers become more skeptical of the lifestyles being sold.

Morley’s concept of the “physical-digital hybrid home” is one of the book’s strongest contributions, offering language for the way screens blur into lived space, and how our sense of home is now shaped as much by what we watch as by where we live. The writing stays accessible and the analysis moves smoothly between pop culture, architectural history, and contemporary social critique without feeling like a lecture.

Dream Facades is thoughtful and critical. It left me thinking differently about the houses we scroll past, binge-watch, and quietly internalize, and about how desire and capitalism (and racsim) shape what we think a good life is supposed tto resemble.

#DreamFacades #JackBalderramaMorley #Nonfiction #PopCulture #RealityTV #Architecture #NetGalley

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I've often expressed discontent over the dysphoric feeling that so many of us feel in terms of being disconnected to our homes, our bodies, and each other in late-stage capitalist America. Jack does a great job of laying out how this alienation has been sold to us architecturally through the lens of reality television.

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