“Superperformance isn’t about flash or fluff; it’s about the real work of building excellence from the ground up. Whether you’re leading a team, solving problems, or raising the performance of an entire organization, if you want to get better—and help others do the same—start here.” —DR. MARSHALL GOLDSMITH, Thinkers50 #1 Executive Coach, New York Times best-selling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

“George is a one-of-a-kind golden coach: an expert in how humans think, behave, feel and develop with a rare combination of intellect, insight, and authenticity. This book is a gift to leaders who want to move themselves and their teams to a new level of performance—and then to another level after that.” —SARA ENGBER, President, Fiber Packaging, Huhtamaki

“George Pesansky is the most amazing coach I have ever encountered. The 8 strategies in his book show how he gets teams and individuals to move forward when stuck. I strongly recommend this book for anyone interested in radically improving how they see the right problems and implement lasting solutions.” —ED BARR, Manager of Reliability, Containerboard Technology, International Paper

“George doesn’t just talk about potential; he provides a clear, actionable roadmap that empowers individuals, galvanizes teams, and propels organizations toward their peak. George’s approach recognizes the unique potential within each individual and how, when harnessed collectively, it can lead to truly super performance.” —RAYMOND MARK MABREY, Retired US Army Command Sergeant Major

National trade marketing and sales campaign

Promotion support provided by imprint partner Fast Company Magazine

Targeted podcast media campaign and interviews

Online marketing campaign including targeted advertising, advance giveaways, and trade advertising