"Four Levers Negotiating is like replacing your hostage negotiation manual with a human one. It strips out the hostage-theatrics and hands you a framework built for today's messy, transparent, post-trust market where buyers talk, pricing leaks, and trust wins. Todd's last two books were required reading, and this one is no different. Or you can just keep offering "one-time discounts" that mysteriously reappear every quarter." 

– Matt Green, CRO, Sales Assembly

"This is the book on negotiation that your buyers want you to read. Todd brings such a refreshing, actionable point of view to one of the trickiest sales skills: negotiation. If you want to protect your margin, without losing your buyer's trust, read this today." 

– Jen Allen-Knuth, DemandJen

"Most negotiation advice is either outdated or straight-up manipulative. Four Levers Negotiating flips the script - finally giving sellers a practical way to win deals without selling their soul." 

– Jeff Rosset, CEO, Sales Assembly

"Four Levers Negotiating is a terrific foundation for sales negotiation and creates a clear, grounding framework for reps to be effective, consistent, and clear about how a customer can impact their cost of goods or service purchased. It also creates a shared language for sales reps and leaders and leads to a short hand of deal maturity and likelihood of close! Don't sleep on this one guys." 

– Richard Ortega, Chief Revenue Officer, accessiBe