Publish Smart. Sell More.

Anyone can write a book. The real trick? Writing one that doesn’t put people to sleep. Most nonfiction books are full of good intentions but fall flat, forgotten before anyone even cracks the spine. If you want a book that gets read, shared, and sold, you need more than typing skills and wishful thinking.

A book can be your sharpest business growth tool—but only if you treat it like a product. That means crafting a hook that demands attention, writing for your reader (not your ego), and building a sales plan that reaches far beyond Amazon. If this is done right, your book becomes a door-opener, a stage-inviter, a credibility-builder. If it’s done wrong? It’s just another casualty in the graveyard of unread books.

In this second edition of Self-Publish & Succeed, trusted industry voice and bestselling author Julie Broad shows you the #noboringbooks method that has helped hundreds of indie authors publish books that readers want—and need. With expanded insights on audiobooks, bulk sales, and what you need to know about AI tools for authors, this is your practical guide to writing, publishing, and selling a book that builds your author platform and boosts your business.

You’ll discover how to:

• Create a reader-focused hook that makes your book irresistible.
• Dodge the traps that sink most self-published books before they even launch.
• Polish your book with the right editors and designers so it looks as good as it reads.
• Sell beyond Amazon with bulk sales, partnerships, and speaking.
• Use checklists and tools to turn your book into a lasting asset.

Self-Publish & Succeed is more than a writing guide—it’s a road map to building credibility, increasing visibility, and reaching your professional goals. If you’re ready to write a book people will love—and that will work hard for your business—this is the step-by-step system you need.