The Conspiracists
Women, Extremism, and the Lure of Belonging
by Noelle Cook
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Pub Date Jan 06 2026 | Archive Date Not set
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Description
"In this empathetic debut study, ethnographer Cook explores the rise of "conspirituality," a mix of new age spirituality and far-right, anti-government conspiracy, among middle-aged white American women."
--Publishers Weekly
“A large and compelling part of the book follows two disparate women, Tammy and Yvonne, who were both convicted and jailed for their actions on January 6. . . . Their involvement in the world of conspiracy moves into the realm of conspirituality, a mash-up of conspiracies, New Age philosophies, and white supremacist ideas. Cook explores their beliefs with curiosity and open-mindedness in this thoughtful and timely book."
—Booklist
How do ordinary women become extremists?
Leafing through photos from the January 6 insurrection, extremist researcher Noelle Cook was struck by how many women looked like her: middle-aged white women in puffy coats. Women were not on the fringes of the extreme right, she realized. They were radicalizing each other, and the pandemic was changing them. So who were the women of J6? And why did some of them believe in shape-shifting reptilians and the health benefits of colloidal silver?
This is the world scholars call conspirituality, in which New Age religion, online wellness culture, and extremism blend and become laced with antisemitic and racist theories. With acute attention to the emotional lives of women and research on conspiracism, Cook introduces us to Tammy, who believed storming the Capitol would help take down a global cabal of pedophiles. We also meet Yvonne, convinced she is a starseed destined to lead others into the fifth dimension. We visit a trade show where vendors hawk everything from quantum healing devices to government cover-ups, and trace the movement's roots to a nineteenth-century mystical philosophy.
With arresting detail, The Conspiracists draws us into the lives of conspiratorial women to explore how and why women are becoming radicalized. Women are crafting entire worlds, Cook argues, and we ignore these worlds at our own peril. As misinformation spreads and extremism intensifies, The Conspiracists does not seek to excuse women's conspiracism but rather to understand it. Otherwise, we have no hope of countering its force.
Advance Praise
“For anyone who has wondered how so many women went down the QAnon rabbit hole, Cook’s deep dive into two women’s stories is a must-read. A compelling, eye-opening account of the vulnerabilities and vitriol that have dragged so many women into unimaginable beliefs.”
—Dr. Cynthia Miller-Idriss, author of Man Up: The New Misogyny and the Rise of Violent Extremism and professor and founding director of Polarization & Extremism Research & Innovation Lab (PERIL), American University
“Insightful, nuanced, and thoughtful, The Conspiracists offers a refreshing take on the complex and often misunderstood world of conspirituality. It expertly blends empathy and honesty with captivating storytelling.”
—Eviane Leidig, author of The Women of the Far Right
“As conspiracy theory belief becomes more mainstream and acceptable, it becomes that much more important to understand what it offers believers. Through empathy and curiosity, The Conspiracists reveals how two women sought community, personal success, meaning, and a higher purpose to their many traumas in the delusions of QAnon and the false promises of gurus—leading to them going to prison for storming the Capitol. This is a deeply reported and highly compelling examination of a problem we are only just starting to grasp.”
—Mike Rothschild, journalist, conspiracy theory expert, and author of The Storm Is Upon Us and Jewish Space Lasers
“A richly detailed, lucid, and compassionate account of the world of conspiracism. Through the personal journeys of two women, The Conspiracists casts an essential light on the appeal and endurance of conspiracy theories in a time of polarization and political extremism.”
—Cécile Simmons, author of CTRL, HATE, DELETE
“The Conspiracists shows that when belonging and identity are on the line, facts are negotiable and the unbelievable feels like home. Drawing on years of inside access, Noelle Cook weaves a research-rich narrative about the overlooked force driving modern American conspiracism: women who channel their hurt into politics-shaping crusades.”
—Travis View, cohost of the QAA podcast
“The Conspiracists is a thought-provoking and timely look into the complexities of the emotional lives of women who participated in the Capitol insurrection. Through deep analysis of real-life cases, Cook explores the human side of misinformation, the trauma behind those stories, and what drew some people away from their conspiracy theories. This powerful study illuminates the common danger of conspiracy theories.”
—Dr. Christine Sarteschi, LCSW, professor of social work and criminology
Marketing Plan
National and online publicity campaign targeting news media, political media, and those covering extremism and the rise of conspiracy theories
Social media campaign targeting current affairs nonfiction readers, those interested in politics and social justice, and progressives
Trade and library advertising
Librarian and independent bookseller outreach
Giveaways via Goodreads and Library Thing
Author launch team
Available Editions
| EDITION | Other Format |
| ISBN | 9798889832423 |
| PRICE | $28.99 (USD) |
| PAGES | 197 |
Links
Available on NetGalley
Average rating from 18 members
Featured Reviews
“When women get involved, a movement becomes a serious threat.”
This well-researched, thoughtful, and empathetic work not only answered many of my own questions about how so many women in my circles turned—seemingly overnight—into rabid conspiracists, but also provided me with ideas for how we might move forward as a nation so divided in the era of Trump 2.0. In this new landscape, those of us who live outside the world of conspiracy theories often only get glimpses of the ideology while being overwhelmed and confounded by the behavior. This results in the disintegration of our relationships, the isolation of the one following the conspiracies, and further hostility and suspicion toward “the other side.”
The book originated as a graduate thesis that was influenced by photographs the author took of J6. She wondered, as many of us have, how so many middle-aged women ended up supporting this movement to the point of violence. What draws them to conspiracy theories, and how were they convinced? It did not take me long to see similarities between research on conspiracism (which, as a field, is still quite new) and that on high-control faith communities. Indeed, Ms. Cook draws not only parallels to organized fundamentalist religion but finds concrete evidence demonstrating the influence of specific faiths on large numbers of women who today participate in what we learn is called conspirituality. This term describes a synthesis of varied, individualized New Age spiritual beliefs and conspiracy theories, mainly spread through online influencers. Patriarchal religions, which, as the author notes, “leave little room for older women,” appear to prime them in a post-COVID world to find both hope and new, valued roles in belief systems centered in largely online groups based on common interests in protecting children, health, and education.
Readers will meet two women, Tammy and Yvonne, to learn their stories. As Ms. Cook describes Tammy’s journey, her “paths to conspiracism [were] blasted out by a constant firehose of trauma that began in childhood and kept blasting open new pathways deep into adulthood.” The author uses the grief, heartbreak, and hope shared by Tammy and Yvonne to illustrate how they each found in conspirituality a solution to overcome their despair and sense of powerlessness. As we get to know them better, Ms. Cook adds her research findings to the picture emerging of who is drawn to conspiracism, and why.
I found this powerful work to be valuable on both a personal and professional level. I would recommend it to anyone struggling with family or friends they may have given up as lost to conspiracism, and especially to those in the fields of mental health therapy, substance use disorder treatment, primary care medicine, community nursing, and social work. Intervention opportunities abound for teachers and school-based mental health staff. A solid 5/5.
Deep thanks to Broadleaf Books for providing this book for review consideration via NetGalley.
Thanks to Broadleaf Books and Netgalley for the ARC
Not gonna lie, I kind of love that this is coming out on January 6
Incredibly interesting book. A lot has been published about January 6, about the conspirituality movement, about how some people can get radicalized and start to believe in very fringe ideologies, but I feel that it's the first time we're actually focusing on a very specific demographic : middle aged white women. The author decided to tell us the story of two women who are very similar and explain why they are so representative of that movement. Just like with cults (and one could argue this is kind of a cult), anyone could join but not actually everyone ; usually those groups are more appealing to very specific people with pasts and personality traits that they all have in common. Being a victim of trauma throughout your childhood, the lack of social network, the desire to believe in something bigger than yourself, a distrust of the government... All those things mixed with covid, a time when suddenly everyone was isolated and trying to find answers online : a very dangerous combination.
One thing that the author does really well is talking about these women with compassion, I think that's key when talking about those movements, sure I want to point and laugh and judge sometimes, but those women are also victims. Understanding what brought them there is the best way to prevent others from joining. One thing I really agree with, is that there is very little community for menopausal women, once they're past a certain age they become mostly invisible everywhere ; I feel like we don't talk enough about that.
Highly recommend this book, interesting and empathic at the same time
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