● Hands-on sustainability tools

● Perfect for students & entrepreneurs

● Align with Sustainable Development Goals (SDGs)

● Real-world tips and exercises

Sustainability for Success is a practical, engaging, and deeply insightful guide for entrepreneurs, students, business owners, and innovators who want to create ventures that are resilient, profitable, and purpose driven. Written by sustainability scholar and entrepreneurship expert Dr. Tamara Stenn, this book equips readers with the knowledge, tools, and mindset needed to integrate sustainability into every facet of a business, whether it's a start-up, a student project, or a growing enterprise.

The book introduces readers to foundational concepts like the Business Model Canvas (BMC), the Four Ps of Sustainability (People, Planet, Profit, and Purpose), the Four Pillars of Fair Trade, and the Four Lenses of Sustainability. Using a hands-on, applied learning approach, Sustainability for Success transforms abstract principles into actionable steps. Through interactive exercises, relatable examples like the Lemonade Stand case study, and real-world tools like SWOT analyses and entrepreneurship self-assessments, readers learn how to build impact into their operations, sales strategies, partnerships, and financial models.

With a strong focus on inclusive, values-based innovation and alignment with the UN Sustainable Development Goals (SDGs), this book empowers entrepreneurs of all thinking styles, neurodiverse and neurotypical alike, to identify their strengths and lead meaningful change. Whether you're looking to open new markets, attract talent, secure your supply chain, or strengthen your community impact, this book shows you how sustainability is not just an ethical option, it’s a competitive advantage.

After reading this book, you will:

● Understand how to embed sustainability into any business model using the Business Model Canvas (BMC)

● Learn to identify entrepreneurial strengths and challenges using the Dueling Banjos self-assessment

● Discover how to align enterprises with the UN Sustainable Development Goals (SDGs)

● Apply real-world tools to assess and strengthen supply chains, branding, and financial resilience