"This was a phenomenal second book, and it completely pulled me in from start to finish. I especially loved the rich Jacobite history woven throughout, particularly the elements surrounding the gold and Bonnie Prince Charlie. It added such depth and intrigue while making the story feel immersive and meaningful.

The way the story moves between present day and the past was beautifully done. Watching her uncover her mother’s research and piece together her family’s legacy kept me hooked. And the way we’re given glimpses into the past alongside that felt so vivid, almost like experiencing it firsthand without ever losing that sense of discovery.

It truly made me feel like I was exploring Scotland right alongside her, which only made me want to visit even more.

The writing was captivating and flowed so effortlessly that I genuinely couldn’t put it down until the very end.

If you love historical fiction, especially set in the Scottish Highlands, this series is absolutely worth picking up. And if you’re here for a touch of romance, the continued story between Flynn and Heather adds just the right amount of heart, especially in those lighter moments when they get to simply enjoy being together."

--Goodreads Review

So I am generally obsessed with all things Scotland. Its my ultimate bucket list trip, my family loves attending local highland games, my first tattoo was a Celtic know... so naturally when I saw the opportunity to read Of Fate and Fortune, I absolutely jumped on it. And yall, I am SO glad I did.

This is Erinn Maxwell's second novel and sequel to Of Heather and Thistle. First of all, this book hooked me from the very beginning and had me eager to follow both the adventure and the romances that were blossoming both in present and past.

I love that Erinn features such strong women. Heather refuses to be scared off her mission when things get tough and that resilience speaks to me. And don't even get me started on Flynn, a man who knows what he wants but is patient and oh so sweet!

I loved feeling like I was touring Scotland while I read - something I dream of doing in real life. Thanks Erinn for letting me live part of a dream, even if it was for just a few hours.

--Goodreads Review

Of Fate and Fortune will be supported by a multi-channel launch strategy targeting romance readers, bookstagram, and book clubs, with a strong emphasis on early reviews and reader engagement. 

• ARC Campaign: Distributed via NetGalley Co-Op and direct ARC team to generate early reviews on review platforms like Goodreads, ahead of release. 
• Email Marketing: ARC outreach and launch announcements to an engaged newsletter list.
• Social Media Campaign: Active promo on Instagram (@erinnmaxwellwrites) including reels, aesthetic content, giveaways, and interactive posts leading up to and during release week. 
• Paid Promos: Featured placement with The Fussy Librarian (launch day) and additional newsletter promos (Bookspry) during release week.
• Launch Week Events: In-person bookstore release party and author conversation to drive local engagement and visibility.
• Pricing Strategy: Limited-time promo pricing (99c) during the preorder period and launch week to increase discoverability and accessibility to readers. 
• Cross-Promos & Giveaways: Collabs with other romance authors (both indie and trad pub) to expand reach and attract new readers.