AN INSTANT NATIONAL BESTSELLER!

Disney Legend and Imagineer Joe Rohde unlocks the secrets of creativity in this powerful exploration of imagination, innovation, and life lessons for turning vision into reality.

In this inspiring narrative, Imagineer, explorer, and Disney Legend Joe Rohde offers a master class in creativity on a world-spanning journey to discover the origins of personal creativity, the power and potential of enterprising groups, and the remarkable parallels between collaboration and exploring the real world.
    With lessons drawn from his celebrated career and life experiences—leading projects such as Disney’s Animal Kingdom, ventures into space tourism, field expeditions to far-flung corners of the world, managing design teams, and working with corporate executives—Rohde dives deep into the nature, nurture, and practice of collaboration. He explains how to keep ideas to true to their origins while allowing for improvisation and accident to enhance, not derail, creative endeavors. And anecdotes from his storied career are accompanied by more than 50 behind-the-scenes photographs, sketches, and original artwork. 
    These are stories of inspiration and invention, challenge and transgression, success and failure, laced with humor, contemplation, poignancy, and even life-threatening danger. Whether your interest in creativity is personal, professional, or you just want to peek behind the curtain of a renowned creative mind, Rohde’s lessons provide a guide for connecting your creative pursuits with others and the larger world.