“For fans of Emily Henry and Abby Jimenez, a deliciously funny debut rom-com about ambition, appetite, and the kind of slow-burn chemistry that refuses to stay on the back burner.” —Sara Farish, owner of Darvill’s Bookstore 

Marketing & Promotion Plan

This campaign leans into the irresistible chemistry between food and love—equal parts cozy indulgence and laugh-out-loud romance. Designed to engage readers, the strategy invites them not just to read the story, but to taste, hear, and experience it.

--“You Had Me at Tater Tots” Tote Giveaway

A targeted outreach to 30 romance bookstores, each receiving a custom-designed tote filled with themed treats inspired by the novel—creating a sensory, shareable in-store moment readers won’t forget.

--Hungry Love Bingo (Reader & Book Club Activation)

Playful, food-and-romance-themed bingo cards available as downloadable PDFs or printed versions by request—perfect for book clubs, and social sharing.

--Curated Music Playlist (QR Integration)

The characters’ playlists accessible via QR code in the book and on promotional materials, enhancing the emotional arc of the story with a soundtrack readers can fall into.

--Book Club Reader’s Guide

A thoughtfully designed guide including recipes from the story, curated music by the characters, discussion questions, and an exclusive author Q&A—positioned to encourage deeper engagement and repeat reads.

--Social Media Campaign (TikTok & Instagram)

A mix of organic and boosted content, including short-form video, aesthetic food tie-ins, and rom-com–style hooks designed for shareability and discovery.

--Goodreads Giveaways & Advertising

Strategic giveaways and targeted ads to build early buzz, drive reviews, and increase “Want to Read” adds ahead of launch.

--Branded Canva Content for Bookstores + Social Sharing

Eye-catching, on-brand graphics designed for easy distribution across platforms, maintaining a cohesive and recognizable visual identity.

--Author Events & Signings (West Coast)

In-person appearances and signings focused on romance-forward communities along the West Coast.