Ambitious people know what they want to do and where they want to go, but they aren’t sure how to get there. Abstract advice feels good but ultimately changes nothing. Only concrete action can change habits, which in turn changes lives.

The Price of Becoming is a clear guide with instructions for overcoming complacency, mastering communication, and making better decisions under pressure. Ryan Hawk draws from over 700 interviews with some of the world’s leading experts, leaders, thinkers, movers, and doers, including Jim Collins, Simon Sinek, Adam Grant, Tony Robbins, James Clear, Paul Rabil, Jocko Willink, Susan Cain, Alex Hutchinson, Seth Godin, and General Stanley McChrystal, to answer one powerful question: “What can I do today to build a better me?”

Ryan distills their numerous insights, data, and direct personal experiences into a practical, actionable framework he divides into three sections:

• Learn—Fuel Your Intake Engine
• Work—Take Action
• Lead—Teach Others