''Brands follows up on the original Robert's Rules of Innovation by focusing on the unequivocal key to innovation, the people who innovate. His insights into the potential roadblocks your company will face, and the concrete steps you and your team can take to overcome them, are practical and timely. If a culture of innovation is something your business needs (Hint: all businesses do), then start with this book. When you are finished reading, read it again.'' -- William Silverman, Director of The Launch Pad at The University of Miami, and Co-Founder, Accredify.

''Creativity is hard. But making creative strategies produce results in a business environment is even harder. Robert's Rule of Innovation II: The Art of Implementation actually builds that elusive and critical bridge from creative spark to implementable, grounded, money-making business outcomes. Its counsel is practical, usable, real world based and, of course, creative as hell.'' -- Robert Seltzer, former Chairman and CEO of Ogilvy Public Relations Worldwide and renowned client service innovator.

''Today's CEOs are facing a market where the pace of change is accelerating around new technologies, consumer behaviors, global competition, and a generational shift in the workplace. Robert's Rules--The Art of Implementation provides executives with excellent ideas on how to infuse innovation into the corporate DNA--and prepare those organizations to not just survive, but thrive, in the future.'' -- Karl W. Sprague, Vistage -Chairman

''Robert Brands has done it again in laying out a clear, thoughtful and practical approach to help any CEO or business leader develop the plan to not only introduce but install innovation within the culture and behaviors of their organization to create a viable and sustainable business. This is a must read for every business leader'' -- Chris Ruisi, author, leadership coach and keynote business speaker