AI isn’t the first technology to promise everything—and threaten everything. 

In a world full of AI hype, senior AI executive Dr. Mike Horton knows that in practice, implementation is easier said than done. While technical checklists and training classes may package AI as easy-to-use, business leaders know the truth—shepherding organizations through the emerging AI revolution requires more than abstract promises.   

Grounded in timeless lessons from over 250 years of industrial history, Hype Immunity offers leaders a pragmatic guide for implementing AI development in the modern age. From Bell’s telephone to Intel’s microprocessors, history’s innovation narratives have already provided strategies for seizing revolutionary technology and cautioned against the complacency that breeds failure. Horton identifies core principles from these narratives, helping leaders develop a clear mission—the company’s North Star—and a guiding strategic mindset to navigate their business through the before, middle, and after of a technological revolution that’s moving at breakneck speed. Key concepts include: 

• recognizing how competency blindness can drown organizations through overconfidence in outdated solutions and processes; 
• developing immunity to AI hype, instead choosing solutions based on guaranteed mission impact; 
• building a collaborative ecosystem that enables the efficient development of scalable AI solutions; 
• embracing the responsible acceleration of AI capabilities that support transparency, trust, veracity, and human expert oversight; 
• incorporating in-depth defense systems that prevent potential AI-induced failures; 
• crafting a human-centered revolutionary strategy that builds trust beyond technology.