“I found it very cinematic. I couldn’t put it down.”

—Jane Seymour, Emmy- and Golden Globe Award–winning actress and author

“Beulah is a wonderful book—funny, sharp, and poignant. It’s a story designed for all of us, of all ages and all wisdoms. It points to the necessity of recovery. It’s a novel of ghosts present and ghosts past, with alcoholics and dreamers and preachers and small-town grifters all coming together in one place—the everywhere of guilt and consequence, the kudzu of our lives.”

—Colum McCann, author of Apeirogon and Let the Great World Spin

 “Christy Scott Cashman has created a vivid and haunting world that readers won’t want to leave. Rich with atmosphere, mystery, and heart, What Happened in Beulah has all the ingredients of the next great adaptation.”

—Ben Mezrich, New York Times best-selling author of The Accidental Billionaires and The Social Network

“What Happened in Beulah speaks to that part of all of us that has wondered if we truly belong—and to the truths we spend a lifetime trying to understand. Set in the Smoky Mountains in the 1980's, with Dollywood opening, small-town secrets, family struggles, and budding romance, Christy captures all the magic, hope, uncertainty, and heartbreak of growing up. Gripping, beautifully told, and unforgettable—I can already see it on the screen.”

—Shannon Pastuszak, media executive, publisher, and founder of The Newbury Cup

“Christy Scott Cashman brings 1980s Tennessee vividly to life, but it’s Barrett who stays with you. I felt like I knew her—the lost soul searching for answers, identity, and where she belongs. This is a haunting story of family, longing, heartbreak, and the choices that shape us.”

—Alex Vlachos, talent acquisition executive

“Her writing is so delicious...the story leaps off the page and keeps you enthralled from beginning to end...”

—Sheila Jaffe, co-founder and president of Walken/Jaffe Casting

What Happened in Beulah, will be supported by a comprehensive national marketing and publicity campaign spanning earned media, digital advertising, reader reviews, influencer engagement, strategic partnerships, and live events.

Advance Reviews & Reader Discovery: NetGalley campaign with targeted promotional placements; Goodreads and Amazon review strategy; Goodreads giveaway; and outreach to reviewers, librarians, booksellers, and book clubs.

Influencer & Social: Approximately 100 custom PR boxes sent to book influencers, media personalities, celebrities, and tastemakers, supported by an Instagram tour, original content, and sustained social promotion.

National Book Tour: A 20-stop “Road to Beulah” tour featuring bookstores, literary festivals, author conversations, and special events, including the Southern Festival of Books and Miami Book Fair.

Signature Events: Branded experiences including the Smoky Mountain Supper Club and Beulah Social Club, with intimate influencer, media, and reader events in key markets.

**Media & Publicity:** National and regional media outreach, radio and podcast interviews, and targeted opportunities with major national and regional outlets. Campaign includes iHeartRadio opportunities and publicity surrounding tour markets.

**Paid & Trade Marketing:** Amazon advertising, targeted digital/social campaigns, Goodreads and BookBub opportunities, Publishers Weekly advertising, NetGalley, and bookseller/library outreach.

**Partnerships:** Cross-promotion with established authors, literary organizations, book-access initiatives, and aligned partners including Little Free Library.

**Awards:** Targeted submissions to leading independent publishing, fiction, literary, mystery, and crossover book awards throughout 2026–27.

The campaign is designed to build awareness and advance reviews before publication, drive preorders and launch-week sales, and sustain discovery, reviews, book-club interest, and media attention well beyond publication.