"As thorough as it is approachable, Exhibit Smarter has your back... If Yoda and Mr. Miyagi ever wrote a book guiding you through the pitfalls, problems, and potential of exhibiting, this would be it." - Charles Pappas, Senior Writer for EXHIBITOR Magazine and World Expo Historian

Exhibiting at a trade show may seem overwhelming and expensive, especially if you've never done it before ... but it's also one of the most effective opportunities for startups, small businesses, and corporate marketers to build thriving companies!

When you invest tens or hundreds of thousands of dollars into a single trade show, you'll want to see returns: launching new products, generating leads, strengthening relationships, and more are all possible with the right strategic efforts. But do you know where to start?

Award-winning speaker, trainer, and consultant, Robyn Davis, CPTD, CEM has worked with some of the largest trade shows in North America to empower their exhibitors. Whether you're new to exhibiting or just want to make sure you aren't overlooking anything important, Exhibit Smarter is your roadmap to success and confidence.

Specifically, you will learn:

• The most common (avoidable) mistakes new exhibitors make because they don’t know what they don’t know
• Proven frameworks, like Robyn’s Five Essential Steps to Exhibiting Success and Strategic Exhibiting Timeline
• Simple action steps for key exhibiting components, including booth design, pre-show marketing, staff selection and training, post-show follow up, evaluation, and more
• Inspiration and practical advice for incorporating future-focused initiatives, such as sustainability and partnering
  
  

If you want to grow your business through trade shows, conferences, and in-person events, this book is for you.