
Not So Fast
Thinking Twice about Technology
by Doug Hill
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Pub Date Oct 15 2016 | Archive Date Oct 31 2016
Description
There’s a well-known story about an older fish who swims by two younger fish and asks, “How’s the water?” The younger fish are puzzled. “What’s water?” they ask.
Many of us today might ask a similar question: What’s technology? Technology defines the world we live in, yet we’re so immersed in it, so encompassed by it, that we mostly take it for granted. Seldom, if ever, do we stop to ask what technology is. Failing to ask that question, we fail to perceive all the ways it might be shaping us.
Usually when we hear the word “technology,” we automatically think of digital devices and their myriad applications. As revolutionary as smartphones, online shopping, and social networks may seem, however, they fit into long-standing, deeply entrenched patterns of technological thought as well as practice. Generations of skeptics have questioned how well served we are by those patterns of thought and practice, even as generations of enthusiasts have promised that the latest innovations will deliver us, soon, to Paradise. We’re not there yet, but the cyber utopians of Silicon Valley keep telling us it’s right around the corner.
What is technology, and how is it shaping us? In search of answers to those crucial questions, Not So Fast draws on the insights of dozens of scholars and artists who have thought deeply about the meanings of machines. The book explores such dynamics as technological drift, technological momentum, technological disequilibrium, and technological autonomy to help us understand the interconnected, interwoven, and interdependent phenomena of our technological world. In the course of that exploration, Doug Hill poses penetrating questions of his own, among them: Do we have as much control over our machines as we think? And who can we rely on to guide the technological forces that will determine the future of the planet?
A Note From the Publisher
Advance Praise
—Bill McKibben, activist and author, Enough, The Age of Missing Information and The End of Nature
"This book is the most comprehensive, provocative, and entertaining
review of technological thought, expression, impact and controversy that
I have yet seen. Written in a remarkably straightforward and open
style, and seemingly without personal axes to grind, Doug Hill provides
details and insight into the evolution of technology over the last
millennium, while focusing on the debates, pro and con, that shaped many
stages of recent development. The book is more than just a discourse;
it's an informal encyclopedia of perspectives, predictions, debates and
consequences of our society's technologic evolution; the upsides, and
perhaps more-so, the downsides; and is more comprehensive and efficient
in these explorations than anything that has preceded it. And yet it is
easy reading, personable, and charming. An extraordinary achievement."
—Jerry Mander, Founder and Chair of the International Forum on Globalization and author of Four Arguments for the Elimination of Television; In the Absence of the Sacred; and The Capitalism Papers: Fatal Flaws in an Obsolete System
"Not So Fast addresses the primary questions of the day: how
can we construct a coherent story about what is happening to us? And
what can we do about it? Anyone interested in the future of the human
project will benefit hugely from Doug Hill's lucid performance."
—James Howard Kunstler, author of Too Much Magic, The Long Emergency, and The Geography of Nowhere
"Lively, fast moving, always entertaining, Not So Fast offers a
grand overview of the extravagant hopes and dire warnings that
accompany the arrival of powerful new technologies. Blending the key
ideas of classic and contemporary thinkers, Doug Hill explores the
aspirations of those who strive for the heavens of artifice and those
who find the whole enterprise a fool's errand. This is the most
engaging, readable work on the great debates in technology criticism now
available and a solid contribution to that crucial yet unsettling
tradition."
—Langdon Winner, author of Autonomous Technology: Technics-out-of-Control as a Theme in Political Thought and The Whale and the Reactor: A Search for Limits in an Age of High Technology
"This is the technology criticism I've been waiting for—aware of the
history of technology criticism and the history of changing attitudes
toward technology, and at the same time attuned to contemporary
developments. Not So Fast is readable, meticulously sourced, and, above all—nuanced. I recommend it for technology critics and enthusiasts alike."
—Howard, Rheingold, author of Tools for Thought, The Virtual Community, Smart Mobs and Net Smart
"Doug Hill's Not So Fast has to be one of the five best books
on technology I've read over the past decade. Hill has a remarkable
command of the technology creators, analysts, and critics, such as
Ellul, Heidegger, Kurzweil, Gates, Jobs, Mumford, Borgmann, and McLuhan.
He approaches technology from several helpful angles. His prose is
clear, convincing, and often droll! Not So Fast must be part of any reflection on our culture and future."
—David W. Gill, Professor of Workplace Theology & Business Ethics,
Gordon-Conwell Theological Seminary, President, International Jacques
Ellul Society
"Not So Fast reflects, in addition to Doug Hill's consummate
skill as a writer, his deep knowledge of the history and the philosophy
of technology. His reflections are grounded in that knowledge and at the
same time are original and profound. I've worked and traveled in the
highest reaches of the tech world for more than twenty years and I still
learned much from this book."
—Allen Noren, Vice President, Online, O'Reilly Media
Available Editions
EDITION | Other Format |
ISBN | 9780820350295 |
PRICE | $29.95 (USD) |
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Featured Reviews

Not so Fast races through the history of debates over technology from Plato to the Unibomber and beyond. It covers a wide range of sources, fiction and non-fiction, spoken and written, academic and popular. The author is not neutral, he clearly describes his position which I would call cautiously pessimistic about progress. That might be a bit unfair, as his primary concern is how thoughtful we are about technological change rather than how fast it happens; he wants to slow down not to retard progress, but to give us more time to experience the trade-offs and make wise decisions. Moreover the author does not allow his views to color his descriptions of competing views, he lays out the full range of argument seriously and fairly.
The strength of the book is its wide coverage, there are concise descriptions of dozens of major thinkers and discussions of dozens of pivotal events in the history of technology. It is well written and entertaining. Of course the discussions cannot be deep, but readers who are interested can find plenty of additional material in the cited works.
In the conclusion, the author writes, "The threat of global warming alone suggests that many of the gifts technology has bestowed may soon be eclipsed. When populations start fighting for food and shelter, count on whatever refinements we think we've acquired to disappear." Civilizational collapse due to carbon emissions any time soon is pretty unlikely, but fears of scenarios like this drive much of the thinking in the book. Moreover, suppose we knew it was likely that in, say, twenty years there would be catastrophic warming to make the Earth incapable of supporting more than a few million people. No sensible person would suggest thoughtful contemplation of technological progress and cutting back on consumption, the only useful response would be full speed ahead on research to prevent or mitigate the disaster.
The author does not discuss what seems to me to be the best resolution of his issues, for individuals to learn more science and technology. No one can be an expert in every scientific field, but it's possible for most people to have a reasonable understanding of the direction of research. If technology is magic to you, then it will seem as if your life is ruled by forces beyond your control. But everything seems mysterious and threatening unless you try to understand it. Technology is not even in the top ten of most harmful social forces (and is also among the top useful social forces) but nevertheless some people fear it more than war, repression and hatred.
The author is always accusing optimistic thinkers of having naïve visions of utopia, but a lot of his own thought seems underpinned by fears of the worlds of [[ASIN:B00M5MBOG0 Mad Max]] or [[ASIN:0451524934 1984]]. The point is not that these outcomes are impossible, but there's no obvious way that slowing down technological progress will make them less likely. I am reminded of the account of Yellowstone Park in Michael Crichton's [[ASIN:0061782661 State of Fear]]. Yellowstone was the first wilderness set aside as a natural preserve anywhere in the world. Everyone celebrated its wild and natural beauty. The trouble was, when people tried to preserve it, it changed, and changed disastrously. It is a dangerous myth that there is some natural order that we can preserve by doing nothing, doing nothing causes change as rapid and unpredictable as technology.
Technological progress has always been slowed by regulation, popular resistance and conservatism. Of course, it's possible to argue that technology should be slowed even more, or at least more thoughtfully. But it's the most thoughtful and rational attempts to direct it that have done the most damage, whether we're talking about totalitarian regimes or liberal regulation. The useful slowing has come from unorganized popular resistance. Technological change does not come from a power, financial or technical elite; it's ordinary people who choose what to use and how to use it. Picture telephones have been around since the 1960s, and no one wanted them. Science fiction writers always assumed we would have them in the future, and use them like standard telephones. But when mobile phones became widely available, people wanted cameras on them, and started using them in all kinds of way no technologist ever imagined--but not for video telephone calls. It's restraint of technology that concentrates power and destroys freedom.
In the end, I find this book informative, but misguided. The author thinks he has modest goals, slow things down a little, think a little harder about consequences, make sure everyone's perspective is considered. But that's a recipe for irrelevance or stagnation--either the world will pass you by, or the things you want to preserve will lose their value. That doesn't mean we have to accept whatever future results from technology, we can choose as individuals to take what we like and leave the rest. But we do have to accept the systems that grow up from everyone else's choices. We don't need to use a car, but we need to be careful crossing the street.