Exposing current work environments and practices, Too Fast to Think argues that these two elements are detrimental to and block creativity from flourishing. Employees are too busy, too overloaded with constant information, and too focused on analytical left brain thinking to allow for diffuse thinking, which is usually when creativity can flow uninterrupted and where the best ideas emerge.
Author Chris Lewis promotes a model that re-balances left and right brain thinking, takes a holistic approach to the process of thoughts (including emotional thinking and wellbeing), and promotes eight traits that are inherently linked to creation and innovation. Supported by the latest research he teaches how to retrain the brain into allowing creative ideas to emerge, before being shut down by constant interruptions and self-doubts.