Mai-Kai: History and Mystery of the Iconic Tiki Restaurant

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Pub Date Sep 28 2016 | Archive Date Oct 28 2016

Description

In 1956, a few brash young men created the Mai-Kai Restaurant and bar in Fort Lauderdale, Florida, by poaching key staff from Don the Beachcomber’s, a Polynesian-themed Chicago restaurant. The Mai-Kai became the playground of celebrities and playboys, and the beautiful women working there used it as a jumping-off point for adventure and fame. Through first-hand stories and more than 400 images, this book documents the history, allure, and enduring legacy of the mid-twentieth-century Tiki era. Focusing on the period 1955 to 1971, it is the story of how the Mai-Kai and its iconic elements came to exist, and the men and women who shaped it and went on to shape the world. Now listed on the National Register of Historic Places, Mai-Kai is the only place on earth that still serves the Rum Rhapsodies that kicked off that indulgent era.

In 1956, a few brash young men created the Mai-Kai Restaurant and bar in Fort Lauderdale, Florida, by poaching key staff from Don the Beachcomber’s, a Polynesian-themed Chicago restaurant. The...


Marketing Plan

Pre-launch at Tiki Oasis festival in San Diego.Book Launch at Mai Kai restaurant in Fort Lauderdale.Promotion at industry events like Book Con and BEA.National promotional campaign.Social Media Campaign.

Pre-launch at Tiki Oasis festival in San Diego.Book Launch at Mai Kai restaurant in Fort Lauderdale.Promotion at industry events like Book Con and BEA.National promotional campaign.Social Media...


Available Editions

EDITION Other Format
ISBN 9780764351266
PRICE $39.99 (USD)

Average rating from 9 members


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