Cover Image: Meconomics 101

Meconomics 101

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Member Reviews

Great idea for a book and really well executed. A thoroughly good read. Highly recommended.                              .
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It's a small book but it really emphasizes one key thing that marketers need to get through their brain. Customers see through their perspective and experience, not through complex discussions on benefits and features. I liked the author's push to get marketers to see from their consumer's perspective.
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