Member Reviews
Media/Journalist 202289
Great idea for a book and really well executed. A thoroughly good read. Highly recommended. .
Charles F, Book Trade Professional
It's a small book but it really emphasizes one key thing that marketers need to get through their brain. Customers see through their perspective and experience, not through complex discussions on benefits and features. I liked the author's push to get marketers to see from their consumer's perspective.
