The full name is The Buyer's Guide to Websites: What You Need to Know to Get the Website of Your Dreams and is not a how to build a website but what to look for in hiring a web design team to create your website.   There are plenty of detail on what to expect and to ask. for when looking for a good designer so for that end it is very detailed and with plenty of examples and warnings to look for.

In my two+ decades in the Web business I have seen lots of bad websites and heard plenty of horror stories. This book takes a much-needed giant step in the direction of redressing this problem.

A Web developer himself, Barton does an excellent job of helping business owners understand how to think about creating a website and how to select, purchase, and implement a website and those who build it.

It's outstanding advice and presented clearly. There is one important thing that he doesn't address but should. While he talks about Scope of Work and setting out just what the website should contain (i.e. the number of pages) as part of the contract, he never talks about how you come to this conclusion or how you know BEFORE thinking and planning the design, you can know these things.

It's not that I think folks who provide web services should do this work for free. Rather it's that he does not address the critical work on the part of the business owner to decide what he wants and needs and what should be included. In my experience Clients knowing this will have more successful projects and sights.

The addition of a chapter about this would have made this book perfect for business owners.