This is the perfect guide for those who want to truly emulate the adage 'Customer First' . It is full of practical tools, guidance and frameworks to implement to ensure the consumer is at the centre of all aspects of marketing along the customer journey.

#100PracticalWaysToImproveCustomerExperience #NetGalley #Business #Startups

The book is well documented and contains very interesting study cases from International Corporations. The 100 practical ways are explained clearly with supportive examples and tools to use in real situation. I recommend this book for Startups and Medium/Small companies who are looking for market expansion.