100 Practical Ways to Improve Customer Experience

Achieve End-to-End Customer Engagement in a Multichannel World

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Pub Date 03 Aug 2018 | Archive Date 20 Feb 2021

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Description

FINALIST: Business Book Awards 2019 - Sales and Marketing Category

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.

A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

FINALIST: Business Book Awards 2019 - Sales and Marketing Category

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively...


Available Editions

EDITION Other Format
ISBN 9780749482671
PRICE $32.99 (USD)
PAGES 296

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Average rating from 2 members


Featured Reviews

#100PracticalWaysToImproveCustomerExperience #NetGalley #Business #Startups

The book is well documented and contains very interesting study cases from International Corporations. The 100 practical ways are explained clearly with supportive examples and tools to use in real situation. I recommend this book for Startups and Medium/Small companies who are looking for market expansion.

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This is the perfect guide for those who want to truly emulate the adage 'Customer First' . It is full of practical tools, guidance and frameworks to implement to ensure the consumer is at the centre of all aspects of marketing along the customer journey.

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