Top book! Very good and detailed theory. I really appreciate the approach and the quality of the demonstrations.
Congratulations! I'm totally agree with the importance of alignment betwwen Marketing and Sales. It's clearly the future.
I recommand!

So far, reading this title has felt like driving through fog. You know something is there but you can't find it. It has been difficult reading and I just want to put the book down and walk away. Yet, I have kept reading and waiting for it to get better...

A really interesting discussion about sales and marketing and how their roles have changed and converged. It is written in a conversational and knowledgable tone, which is easy to relate to while also educating you about how 'smarketing' can work in your own organisation.