CRACK THE FUNDING CODE by Judy Robinett explains "How Investors Think and What They Need to Hear to Fund Your Startup." The preface, written by Kevin Harrington of Shark Tank is filled with some amazing statistics in that he estimates he has heard roughly 50,000 pitches, funded about 800 of them and saw 150 actually make money. Both he and Robinett stress the importance of packaging a concept so as to "pitch to investors' needs" (be they profit margins, sales volume, etc.). Robinett begins with a section on how to think like an investor and then segues to finding the right investors, what investors are looking for, and closing the deal. She also includes several helpful appendices with information on "power connecting," a strong pitch deck example, and a due diligence checklist. CRACK THE FUNDING CODE should be a particularly valuable for those who, like our Entrepreneur class students, are seeking funding for new and innovative ideas.

Link in live post:
https://www.judyrobinett.com/

This title is so out of my league. It confused me to no end, I walked away more confused about finding than when I began. I am not a high school drop out either. I hold a Entertainment Business Masters and a Bachelor of Science in Communication Studies.