Bob Bly is the writer of many other books on writing and copywriting - and you'll learn a lot from every book he has written.

This is no exception. It's easy to think that Direct Mail (in the form of a posted letter rather than email or text message) has had it's day. But not so fast.
Bob thinks that when everyone else is busy zigging, it's the best time to get zagging - to do something dlifferent.

This book will teach you how to write a good sales letter, and the reasons behind everything he suggests.

If you have your own business and want to increase your sales, and are fed up with shouting out on social media just like everyone else, this could be the book you need!

An easy to follow guide to direct mail, covers the whole process from start to finish in a really straightforward way.

I've seen all kinds of direct mail, but I haven't ever put much thought into what it takes to design and distribute it. The local businesses where I live don't use it too much, and, as a graphic designer, I'm interested in how I can add direct mail to what I offer. The Direct Mail Revolution looked like something that would give me the information I needed to get started.

Before getting into the how of direct mail, the why is addressed. Robert W. Bly tells how printed direct mail is far from dead, and is actually preferred by many people. The book covers the whole process: planning, getting addresses, design, and writing the copy. Each area is well explained and easy to understand. The writing style is down to earth and authoritative. Pictures and examples are given to illustrate what the text says.

Since electronic advertising has a purpose, integrating the digital side of direct mail, such as steering prospects to a landing page, is also included in the book.

I found The Direct Mail Revolution very informative, and I'm ready to start working on putting it to use.

I received a complimentary copy from the publisher through NetGalley. All opinions are my own.