The Direct Mail Revolution
How to Create Profitable Direct Mail Campaigns in a Digital World
by Robert W. Bly
Pub Date 29 Mar 2019
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In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:Create a comprehensive direct mail marketing strategyDesign marketing materials that connect with your target customersCraft letters, brochures, and postcards that stand outSeamlessly integrate direct mail with your digital marketing strategyAvoid the most common snail mail mistakes that will get ignored
Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.