The Direct Mail Revolution
How to Create Profitable Direct Mail Campaigns in a Digital World
by Robert W. Bly
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Pub Date Mar 19 2019 | Archive Date May 03 2019
Entrepreneur Media Inc. | Entrepreneur Press
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Description
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:
- Create a comprehensive direct mail marketing strategy
- Design marketing materials that connect with your target customers
- Craft letters, brochures, and postcards that stand out
- Seamlessly integrate direct mail with your digital marketing strategy
- Avoid the most common snail mail mistakes that will get ignored
Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
Available Editions
| EDITION | Other Format |
| ISBN | 9781599186306 |
| PRICE | $21.99 (USD) |
| PAGES | 330 |
Links
Featured Reviews
Phillip C, Reviewer
I've seen all kinds of direct mail, but I haven't ever put much thought into what it takes to design and distribute it. The local businesses where I live don't use it too much, and, as a graphic designer, I'm interested in how I can add direct mail to what I offer. The Direct Mail Revolution looked like something that would give me the information I needed to get started.
Before getting into the how of direct mail, the why is addressed. Robert W. Bly tells how printed direct mail is far from dead, and is actually preferred by many people. The book covers the whole process: planning, getting addresses, design, and writing the copy. Each area is well explained and easy to understand. The writing style is down to earth and authoritative. Pictures and examples are given to illustrate what the text says.
Since electronic advertising has a purpose, integrating the digital side of direct mail, such as steering prospects to a landing page, is also included in the book.
I found The Direct Mail Revolution very informative, and I'm ready to start working on putting it to use.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.
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