I loved this book! Have you set up a business, new to the LinkedIn game - you got to read this! It took me a while to get to this book (partly I was not ready for my LinkedIn) but finally finished and learned a lot! There are so many helpful suggestions you can follow

I've been on Linkedin for many years, but like many users, don't really know the tricks to optimising your profile and getting views and useful connections.
This book gave me some great ideas - it's set out in different chapters, each with a short summary - so before diving into the chapter you can read the summary and then decide if it's what you need. Some of the chapters may not be applicable because you have already actioned them.. It takes you from signing up to becoming a premium (paid) member.
I worked on my profile while going through this book, so even if you think you know how Linkedin works, you'll find you learn something from this book that will help you promote yourself or your business better.

Great reference book if you're learning to use LinkedIn. It is easy to read and understand. It's also easy to navigate across different chapters and to go back and forth through the book, depending on where you are in the profile / setting up / active marketing phases.

LinkedIn is always adding new functionalities. You do need a guide to know how you can use it to grow your business. LinkedIn has a way to find the people you know, if they are nearby you say at a conference and network with them in person. When I heard that, I felt that there is value in knowing all the other functionalities which will make for good tipns n tricks to share with others too.
Most of the times, we know the networks as one trick pony but only when your needs change, do you even start looking out if your old dog can do the new tricks. Take this book for example, Ultimate Guide to Linkedin for Business - Recruiting , Advertising, Sales and Marketing professionals , Publishing - for each of these, you might know individual platforms that are better at it, but have you considered LinkedIn for all these functions for your own business?

From the basics of LinkedIn to the really advanced stuff, this book covers it all.
I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
Highly recommended.

A comprehensive guide to using LinkedIn for professional networking, job searching, company visibility, and more.

LinkedIn for Business? That’s a question that many business owners have asked. I have always known that it was possible to use LinkedIn to grow your business but I wanted to know more about it. Hence my reason for wanting to review the book – The Ultimate Guide to LinkedIn for Business.

The author presents 22 chapters of well researched information. Ted Prodromou delivers what he promises through a series of easy to follow prompts. So, the novice, intermediate, or expert LinkedIn user, can learn something useful from this text. Adding a section for LinkedIn Success Stories was a brilliant addition to the book. By providing practical examples, the author shows the power of LinkedIn.

The Ultimate Guide to LinkedIn for Business contains information that can take your business to the next level. I loved the book but I was especially impressed with the following chapters:

LinkedIn Advertising
Creating LinkedIn Ads That Convert Like Crazy
LinkedIn Success Stories
LinkedIn Sales for Marketing Professionals
Sales Navigator
LinkedIn Mobile
The author has done a great job. If you are trying to grow your business, this is a tool that you might want to have on your bookshelf.

If you want to grow your LinkedIn audience or your business this is the book for you! This book actually gives you tips to implement into your everyday social media strategy. This book was a bit longer than it needed to be but good advice.

Special thanks to Entrepreneur Media Inc. and NetGalley for providing an ARC in exchange for an honest review.

It's a resource book for anyone interested in all that LinkedIn offers as a social networking employment site.

This is a useful step by step guide to navigating and maximizing of LinkedIn. I would say it is best used when you adapt it to your own needs. I can't imagine many people really need the first chapters with detailed instructions on the very basics of LinkedIn, which I venture most would consider self-explanatory. But the later chapters get into the intricacies and hidden nooks and crannies of the platform. The book is written from a sales/marketing perspective, but I think most professionals will be able to find chapters that are useful and enlightening for their specific situation.

Special thanks to NetGalley for providing an ARC in exchange for an honest review.

Unfortunately, NetGalley was unable and unhelpful in providing a copy of this publication for download. File is corrupt. If they make it available with a clean file that can be opened, I will update this review.

In 2014 I sent an email to over 500 Linkedin contacts inviting them to participate in a breathwork meditation call I briefly hosted during that time. It was free, but I didn’t mention that in the email. The email said something like, “The holidays can be very stressful. If you’d like to learn how to decompress, I invite you to join me on Wednesdays to Breathe on Purpose.” Mostly, the email was ignored.

A few people replied and asked me to remove them from my email list. I hadn’t added them to an email list. I didn’t know anything about how to build networking relationships using email, so I was using email merge (you can send up to 100 emails a day as an individual email without being flagged for SPAM). I know now that that isn’t the way to do it, but I’m sure I got some eyeballs on my site.

When I replied to one of my colleagues that he wasn’t on any email list and that I would remove him from my contacts, he responded with, “I find it a bit distasteful that you would use a professional connection to try to sell me on services/products, especially since I don't really know you. It's quite charmless. Good luck with your business.”

Really? Okay, sir.

Well, actually, we’d met several times. He was a member of the community supported agriculture project I was co-leading, and it was he who sent the invitation to connect on Linkedin in the first place.

But okay, no problem.

I removed him, and a few months later he was back in my inbox with an invitation to connect.

Seriously? No, thanks.

While I won’t say that I haven’t used email merge since then, what it did demonstrate was that people have NO IDEA what Linkedin is for and how they can leverage it. I’ve read several books on how to use Linkedin and they all pretty much say the same thing:

Linkedin is not a resume website.
Linkedin is a social network for professional and business use.
Use Linkedin to build your personal brand and/or know, like, and trust factor to get hired, get referrals, get clients, and get sales.

So I wasn’t expecting for Ted Prodromou’s Ultimate Guide to Linkedin for Business to tell me anything new, but I did appreciate his perspective. What I also like about the book is how much more comprehensive it is in terms of looking at all the ways you can leverage Linkedin to reach your business goals.

While you can read it in a day, it’s best to break the book up into chunks, maybe no more than an hour a day until your systems are in place. The format is great, because while you can read it all the way through, you can also just read the chapters you’re most interested in and start implementing right away. You’ll want to have Linkedin open as you read through it so that you can make changes and updates as you go along. There are aspects of Linkedin that may be more helpful with visual tutorial, so it’s great that Mr. Prodromou offers additional resources on his website.

The Ultimate Guide to Linkedin for Business lives up to the title, but with so many users confused about how to use the site and therefore, aren’t using it, it’s hard to know just who is winning at Linkedin. I have almost 1,000 contacts and they have yet to tell me if and how much business they’ve generated from the site (sometimes I ask). While I’m on the site almost daily, reaching out, sharing, congratulating, wishing well, etc, it has yet to turn into a well-paid opportunity of any kind. Or several. One friend has sent out 5,000 emails and applied to at least 200 jobs through the site with nothing to show for it. Maybe we’re missing something, but after 12 years on the site, I’m still trying to find that sweet spot.

Mr. Prodromou himself said that he was surprised to get leads from a post that was accidentally published to his personal Facebook profile, since he doesn’t talk about business there. But if that’s where more of the engagement is, wouldn’t it be best to put your lead generating efforts there? Because while he is not interested in seeing business activity on his personal feed, plenty of business owners are engaging in Facebook groups and pages getting both organic and paid reach.

While I think this is a great way to understand and get the ball rolling, I’m skeptical of Linkedin being the internet’s best kept secret when it comes to getting quality leads and sales. The book loses a star not because of its quality, but for Linkedin’s own failure to deliver on its mission.

I received a copy of this book in exchange for an honest review. This review is for the 3rd edition, to be released on April 26, 2019

Like many people, I joined LinkedIn years ago after being invited by someone and then largely ignored the site until I was looking for a job, or looking to hire someone.
Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (only about 22% of users use the site regularly), and it is in many ways still used by many purely for recruitment. Possibly because it needs to find a way to push through the clutter everyone has at work and determine a platform that is not quite as clunky with groups and has an easier way to share and engage with others.
So when I had the opportunity to read a book entitled the "Ultimate Guide" ahead of it's release in April (this is the 3rd edition) I had to jump on in.

The structure of the book is great. You can pick a chapter, read the summary, and decide if you want to keep reading. Or you can flick through to the chapters most useful to you. It takes you from signing up right through to subscribing to the LinkedIn premium products, and everything in between.
I did open up my profile and follow the book as it went through optimisation steps and found a few tips and tricks I was unaware of. I also learnt some acronyms on the way that seem to be known only by the LinkedIn experts! Mostly I'm still not sold on LinkedIn as the "be all and end all", but this book did allow me to reflect on how and why I want to use the platform, and was just a good chance to refresh my profile and my Company page to make the most of the available features on LinkedIn.

Big thanks to NetGalley and the publisher for providing me with an advanced reader copy in exchange for an honest review.

#UltimateGuidetoLinkedIn #NetGalley

LinkedIn is essential for business today. Social Selling, Employee Advocacy, Personal Branding ... It is essential to be present and use.

Although I know a lot of things, this book taught me other things. That's what I was looking for, that's what I found.

I recommend!

As a business owner already on linked in and looking to expand my reach; I found this book to be more of an entry level introduction book. There was too much focus on items you would learn by just signing up for an account and using the platform or items that most people could figure out with common sense.

There was a statement in the book 'I'll show you the advanced tips and tricks that will help you stand out from the competitors.' I'm still looking for those advanced tips. If you changed the name from Ultimate to Beginner than my opinion of the book would be different.

Overall decent book for beginners not so much for people already using the platform.

I am using LinkedIn since 2005 and find the tool absolutely amazing for professional networking. Currently it is a must. Networking is the key to building business, connecting with people for professional development, for keeping your work profile up to date. There are other tools out there like Xing, Viadeo and still LinkedIn is the most functional. The book is a great guide to it. It covers all the current features and provides examples from how to get started to how to improve your current profile. Easy to read. If you want to make improvements to your profile, just use the book as it is a step by step manual. There is a chapter about advertising on Linkedin. I think can be useful for marketers and startups too.

Some good tips here on making the most of linkedin. I have read a few books on the topic and am active on linked in and despite that, found some helpful hints. Thanks