Ultimate Guide to LinkedIn for Business
Access more than 500 million people in 10 minutes
by Ted Prodromou
This title was previously available on NetGalley and is now archived.
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Pub Date Apr 16 2019 | Archive Date May 27 2019
Entrepreneur Media Inc. | Entrepreneur Press
Talking about this book? Use #UltimateGuidetoLinkedIn #NetGalley. More hashtag tips!
Description
You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You'll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google
—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
Available Editions
| EDITION | Other Format |
| ISBN | 9781599186405 |
| PRICE | $21.99 (USD) |
| PAGES | 300 |
Links
Featured Reviews
Karen K, Reviewer
Like many people, I joined LinkedIn years ago after being invited by someone and then largely ignored the site until I was looking for a job, or looking to hire someone.
Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (only about 22% of users use the site regularly), and it is in many ways still used by many purely for recruitment. Possibly because it needs to find a way to push through the clutter everyone has at work and determine a platform that is not quite as clunky with groups and has an easier way to share and engage with others.
So when I had the opportunity to read a book entitled the "Ultimate Guide" ahead of it's release in April (this is the 3rd edition) I had to jump on in.
The structure of the book is great. You can pick a chapter, read the summary, and decide if you want to keep reading. Or you can flick through to the chapters most useful to you. It takes you from signing up right through to subscribing to the LinkedIn premium products, and everything in between.
I did open up my profile and follow the book as it went through optimisation steps and found a few tips and tricks I was unaware of. I also learnt some acronyms on the way that seem to be known only by the LinkedIn experts! Mostly I'm still not sold on LinkedIn as the "be all and end all", but this book did allow me to reflect on how and why I want to use the platform, and was just a good chance to refresh my profile and my Company page to make the most of the available features on LinkedIn.
Big thanks to NetGalley and the publisher for providing me with an advanced reader copy in exchange for an honest review.
#UltimateGuidetoLinkedIn #NetGalley
Darya Y, Reviewer
I am using LinkedIn since 2005 and find the tool absolutely amazing for professional networking. Currently it is a must. Networking is the key to building business, connecting with people for professional development, for keeping your work profile up to date. There are other tools out there like Xing, Viadeo and still LinkedIn is the most functional. The book is a great guide to it. It covers all the current features and provides examples from how to get started to how to improve your current profile. Easy to read. If you want to make improvements to your profile, just use the book as it is a step by step manual. There is a chapter about advertising on Linkedin. I think can be useful for marketers and startups too.
Rachel Q, Reviewer
If you want to grow your LinkedIn audience or your business this is the book for you! This book actually gives you tips to implement into your everyday social media strategy. This book was a bit longer than it needed to be but good advice.
Special thanks to Entrepreneur Media Inc. and NetGalley for providing an ARC in exchange for an honest review.
Mardene C, Librarian
LinkedIn for Business? That’s a question that many business owners have asked. I have always known that it was possible to use LinkedIn to grow your business but I wanted to know more about it. Hence my reason for wanting to review the book – The Ultimate Guide to LinkedIn for Business.
The author presents 22 chapters of well researched information. Ted Prodromou delivers what he promises through a series of easy to follow prompts. So, the novice, intermediate, or expert LinkedIn user, can learn something useful from this text. Adding a section for LinkedIn Success Stories was a brilliant addition to the book. By providing practical examples, the author shows the power of LinkedIn.
The Ultimate Guide to LinkedIn for Business contains information that can take your business to the next level. I loved the book but I was especially impressed with the following chapters:
LinkedIn Advertising
Creating LinkedIn Ads That Convert Like Crazy
LinkedIn Success Stories
LinkedIn Sales for Marketing Professionals
Sales Navigator
LinkedIn Mobile
The author has done a great job. If you are trying to grow your business, this is a tool that you might want to have on your bookshelf.
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