While this wasn't for me since it was geared towards a different aspect of selling on Amazon, it was well done with a lot of valuable information should I ever decide to sell products through this distribution channel!

This book delivered exactly what it promises: it's the ultimate guide to Amazon as a seller! If you want to work in any way with Amazon? This is the book to read before you get started it learn the in and outs and make the most out of it!

This is nothing short of the most detailed and most practical guide to advertising on Amazon for vendors and sellers.
I have been using the Amazon platform as a seller for years and only used the advertising part sporadically, but after reading this book, this will definitely change. There are tips on every aspect, from optimizing your listings, keywords, managing your ads, bids and just about everything under the sun.
This book is my go-to guide for the listings on Amazon for a foreseeable future. Nothing short of excellent.

This book starts off with a good understanding of Amazon, how the company is organized for sales, and its impact on the retail marketplace. This book is a resource for those who sell on Amazon. There are sections about building your own brand and how to position it on Amazon to maximize your sales.

The author gives advice for a novice on up. For the more experienced Amazon seller, this may not offer enough new things, but could be a solid refresher. However, for the newbie, I think that this would be a valuable resource with many of your questions answered in one book. It written simply in a way that is easy to understand and follow the instructions and tips offered.

You can skip to the sections that pertain to where you are in your life cycle as a seller on Amazon. There are even performance metrics offered to measure how your product(s) are doing, such as KPIs (Key Performance Indicators). The chapters are short and to the point. There is even a chapter on Strategies for Amazon Prime Day.

The author has done a fairly thorough job of going through each step to lead you and your product to success on Amazon. The book includes some screenshots to illustrate and clarify along with a glossary.

Note; I received a review copy from Netgalley; this is my honest opinion. As an Amazon customer, I have been curious as to how someone would get started selling on Amazon. My questions were answered.

I found the book in Amazon placement very well structured and applicable to vendors and sellers. The book delivers what is says and gives a very good overview on step by step advertising. If you are a startup, this book is probably not for now, however, still worth reading. It can help with some free tools, ideas and strategies still applicable outside Amazon.

Timothy Seward offers so much valuable information in his Ultimate Guide To Amazon Advertising. He includes basic information on the selling platform as well as tips and steps to setting up an online business. The Amazon specific information is well laid out and easy to follow. I have a much better understanding of Search Engine Optimization and key words now. The info on differentiating which type of business suits your product and business strengths best was clear and concise. Mr Seward writes quite conversationally and this book is an excellent reference tool whether or not you choose to avail yourself of the Amazon platform.
I received my copy through NetGalley under no obligation.

A comprehensive manual for businesses looking to expand their customer base on Amazon. A little too specialized for our public library collection, but would be an essential read for anyone building an online business.

This has a huge amount on information about contemporary business, which is all about selling on Amazon. The book is aimed at manufacturers of products. As a writer who sells books on Amazon, most of this information was way, way over my head or not applicable. However, I did get some good basic business advice from the book. I would recommend this book for corporate marketing and advertising folks!

This book is so much more than advertising on Amazon and should be read by anyone that is even thinking about starting to sell on Amazon. It explains the Amazon platform and how to use it to your advantage. It will help you build your brand and find new Customers to market to. I like how the book is set up with easy to locate subjects. This is a book I will keep going back to as I get ready to expand and begin to sell on Amazon. The step by step how to set up a sellers account to discussing keywords to ways to extend your reach on Amazon are all subjects I now feel more confident with and will have an easier time implementing thanks to the Ultimate Guide to Amazon Advertising.