This book is problematic. It is an icon for sure... An icon of a narrow-minded American white man. Ugh.

I find topics such as creativity and innovation fascinating. We are reaching for Maslow's top tier when we start to question why we do things. But unfortunately, this book is anything but innovative. In fact, it feels like Zorc is that wealthy family member who constantly talks about themselves as though they are amazing while everyone else grins back at him.

This book is heavily capitalist and specifically American. So, perhaps I was not the audience for it... But even if you are capitalist, American, and certainly male, Zorc has not thought through the impact of his words. He points his blame finger at Trump, Gates, and anyone who would protect the vulnerable among us. Then he sites domestic violence statistics! What does he care? He applauds himself for "managing a difficult ex-spouse"! Ha! Later, he even insinuates that she coerced him into the marriage. This guy is clueless.

His three girls have ensured that he witnessed the fall of malls first hand? Ugh. Does he even know that he is a misogynist?

What has Zorc done that is truly iconoclastic? Intermittent fasting? Buying a "gift card" from Macy's for his mom... online? Embraced remote working? He seems to be riding the tide created by other people; Sinek, Jobs, Jim Collins, James Clear. I would suggest you go read those white male Americans instead.