BOOK MARKETING FOR AUTHORS gives a nice, thorough overview of how to build a lasting career as an author. From defining your brand to building a network to placing ads, one can find all the pieces that make up how to get a book to its ideal readers and how to get those readers to return for the next book. This book includes both traditional publishing and independent publishing, but I think indie authors would get more use from it. It doesn't delve too much into detail on many topics, but it's a solid, comprehensive place to start that will point you toward various avenues to pursue in greater detail.

I received an eARC from NetGalley for the purposes of this review.

Most marketing books aimed at authors and writers are somewhere along the lines of “I Sold 40 Million Copies And You Can Too!” They feel like infomercials and they have no useful information for the average author.

This book is the opposite of that in every way. I would highly recommend this book to writers and authors, regardless of where they are in their publishing journey, but especially self published authors. The book is written in an approachable way, and includes specific steps that writers and authors can take to strengthen their book marketing. The book doesn’t offer instant success, instead reminding the reader that it’s a marathon. The book covers a wide range of topics, from author websites to launch events to social media. And best of all, the focus is on being creative and on enjoying the process - taking a lot of fear out of it.

I’m pleased that this book was written for authors - the language doesn’t talk down to authors but still meets them where they are in the process. I really enjoyed this read.

An excellent resource for writers. A recommended purchase for nonfiction collections where writing craft books are popular.

A book that I will constantly refer to as an author. It has all the material that I need to market my books. Thank you to netgalley and the publishers for giving me an advance copy of this book.

3/5 stars

Thanks for providing this precious arc in regards to the publisher and author!

Great book! Not the best prose wise and some info feel outdated but totally would reccomend