Cover Image: The Visionary Brand

The Visionary Brand

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Member Reviews

Motivating book, with strategies that can be implemented within any type of organisation or brand. A useful read. Thanks to NetGalley for a copy of this book in exchange for an honest review.

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A great mix of inspiration and practical advice on brand building and business in general, would recommend!

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This is a nice read to know what is behind the visionary brand. Every brand has a base product that made them successful when they forget that they lose their focus and face failures even may close their company. Having a Vision and focus and good marketing and making your customers happy is important.

If you want to make your customer happy, first take care of your employees, motivate and reward them, acknowledge their work so they will take care of the rest.

The book describes how a brand came to be successful and a forerunner and changing based on the changes in technology and people.

The book is written is a simple way without any technical jargon. I liked it.

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Mr. Smeltzer's book on The Visionary Brand is a welcome, real-world overview of how a brand manager is an '...orchestra leader...' and I can't wait to share this title with my students in my branding classes.

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This book is both: inspiring and practical. It covers visionary brand concepts and how to achieve success in building one. In the other side, I got a feeling that a strong and visionary brand is closely connected to the company you are buili, it's culture, attractiveness to customers and how customers associate themselves with company's solutions, become ambassadors and promoters of the brand they love and loyal to.

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