The information given in Everyone is an Influencer is wide ranging and informative, but I found the writing a little bit dry. This made it hard to get into a a slow read.

Everyone Is An "Influencer" is THE book to read if you want to bring positive change to your company, especially if you've been using the same marketing strategy for over 5 years. It speaks about the rush to jump into the bandwagon of hiring influencers to make quick sales, but that the problem is taking shortcuts, and what works for others may not work for you...and that's okay by the way. So let's erase everything we think we need an influencer to do for the company, and learn another way, a positive way that will lead to celebrations of the brand and a long-lasting relationship with the influencers you might already have in your company.
Influencer marketing needs to pivot and Kelly Keenan helps you with amazing chapters, summaries, and eye-opening quotes and as someone that works in Marketing but is also a consumer, I was finger snapping my way through this book with the 100% veracity of what Keenan communicates in this book.

PROS:
- A lot of useful information.
- I liked the real case studies to explain the material.

CONS:
- The voice is dry and boring despite all of the real case studies (which were my favorite part).
- Doesn't get to the point fast enough. I read the entire book and still do not understand what the author was even saying. Probably because the book was dry and boring.

First, the title and cover to the book do not match the content. This book is not about becoming, hiring, or attracting influencers. The topic is about creating a brand in such a way that other people love you, which, whittled down to its essence (according to the author) is about celebrating your core values and not telling a bunch of stories about how wonderful your company is. This book is for BUSINESSES not individual people. So, as a business, you want everyone to be a brand ambassador by celebrating your business. How does a company achieve that? By wearing its heart on its sleeve.

The issue that I have is that Malcolm Gladwell the author is not. I was not drawn into this book nor was I incentivized to keep reading because the material was not presented in a fun and interesting manner. My suggestion would be to feature the case studies more prominently. Also, the author should get to the point faster (and have a clearly defined point ... as I stated in the "Con" section, I read the entire book and still have no idea what the point was). I'll be honest here. I thought a lot of the book was dusty filler.

I feel that this book could be a smashing success if rewritten to be ... something. Like, funny, inspirational, or whatever.

Okay book. Not my favorite on the topic. It is written in a very dry voice and I figured that was just because the person was conveying information. It was just a slow read.