As someone new to B2B social selling, I found this a useful introduction for confidence building abs planning.

Not much new information for me as I have been reading about it for while, but quite good as introduction to B2B social selling

Thank you NetGalley and Kogan Page Ltd for the ARC of the book in exchange for an honest review.

B2B Social Selling Strategy, by Julie Atherton, is an insightful look at what the B2B sales strategy is.

I was looking to get to know more about this sales strategy, and the book achieved this thoroughly. It was a rather academic text and at times the content scaped me. Nevertheless, it was a good introduction and set a good baseline for further research.

This book sounds a bit like a research paper to me. It does provide some good structure on social selling, business cases and planning framework. There is a good list of tools with descriptions and their efficiency to use. Having experience in the space already, there was not much new information however this book can be good source for those who didn't have experience with B2B social selling before.