B2B Social Selling Strategy
Connect with Customers, Build Relationships and Drive Sales
by Julie Atherton
Send NetGalley books directly to your Kindle or Kindle app
To read on a Kindle or Kindle app, please add email@example.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 03 Nov 2022 | Archive Date 03 Feb 2023
Kogan Page Ltd, Kogan Page
Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.
78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.
Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.
Available on NetGalley
Average rating from 3 members
Readers who liked this book also liked:
Victoria R. Montgomery Brown
Chad E. Foster
Joe Coulombe, Patty Civalleri
Justin Michael; Tony Hughes
Jonathan Dapra, Richard Dapra & Jonas Akerman
Todd A. Finkle
Maya A. Howard