Ultimate Guide to LinkedIn for Business, 2nd Edition
by Ted Prodromou
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Pub Date Mar 17 2015 | Archive Date Jul 01 2015
Entrepreneur Media Inc. | Entrepreneur Press
Description
A Note From the Publisher
Advance Praise
"Ted Prodromou is not only the #1 person to turn to for advanced LinkedIn advice; he’s also a very conscientious, service-oriented professional and a gifted teacher."
--Perry Marshall, best-selling author of 80/20 Sales and Marketing, Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising
"As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say!"
--Joel Comm, New York Times best-selling author of Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
"This comprehensive guide shows you how to increase your valuable contacts and maximize your influence with millions of key people."
--Brian Tracy, author of Unlimited Sales Success
"Ted Prodromou wrote the book on LinkedIn. I used to say the real secret to success is to get out there and work like hell but the Ultimate Guide to LinkedIn for Business is full of actionable strategies that will impact your bottom line immediately so you don’t have to work as hard."
--Frank Kern, direct-response marketing consultant
Available Editions
| EDITION | Paperback |
| ISBN | 9781599185606 |
| PRICE | $21.95 (USD) |
Average rating from 14 members
Featured Reviews
Maria P, Reviewer
Here's everything you need to know about using LinkedIn. Ted gives a detailed, practical LinkedIn guide on how to build your profile and make it stand out. He drums up the power of LinkedIn search, and proceeds to show the steps you need to do to build your professional network. Easy to follow tips here that produce results.
Diana B, Media/Journalist
An invaluable guide to using the social media giant.
Darren I, Media/Journalist
Anything that bills itself as being the “ultimate guide to” anything invariably doesn’t deserve that accolade, even if it makes a very good attempt towards this utopian goal. This book is no exception.
Business-orientated social networking service LinkedIn is quite a popular service – often perceived as a “necessary evil” - and this book aims to provide an introduction to the service and show you how to make the most of it, connecting with customers, partners and employees, generating leads and allowing your company to show itself off to the world.
Of course, if a service is so good and simple to use, maybe a book shouldn’t be necessary?
The book is clearly written, going through everything from the start, such as selling the reader on the idea and benefits of LinkedIn as well as showing how to create and “supercharge” your LinkedIn profile. Then it is a deep-dive on many individual functions such as LinkedIn company profiles, search, connecting with other members, groups and management.
Certainly this is a comprehensive guide and quite a good one at that. It is just questionable whether it is an essential read. This may be very subjective as if you are struggling with your use of LinkedIn and find this book to be a lifesaver it will be different. As a more experienced user it didn’t prove to be an eye-opener and indispensible, yet it was certainly one of the better LinkedIn books one has seen to date.
So in conclusion, a reasonably priced, informative book about a growing social media network. If you need a book like this it can be worthy of closer consideration.
Ultimate Guide to LinkedIn for Business, written by Ted Prodromou and published by Entrepreneur Press. ISBN 9781599185606, 272 pages. YYY
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