Member Review

Cover Image: Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

Pub Date:

Review by

Darren I, Reviewer

My Recommendation

Initial fears and concerns over this book soon evaporated and this guide to marketing your business on a local level turned out to be a pleasing read. Every locally focussed business needs local business marketing, yet most companies don’t seem to get it, it is claimed, so maybe this book will be the saviour for some?  

Search engines are an important source of traffic and visible potential business for a company and the larger search engine giants are certainly pushing local search. A wise business that focusses on a local business area surely doesn’t want to miss out on this traffic, especially since the old ways of attracting business such as newspaper advertising and telephone directories are “yesterday’s technology.” The authors show the reader actionable methods of utilizing local search advertising and focused traffic building to good effect: all items that can be directly measured and tracked. At the same time this will also assist the company’s visibility within search engines, providing additional benefit to local traffic acquisition. SEO is important but it should not be the primary focus of the business owner, the authors note, since you want to start pulling in sales immediately and thus paid-for advertising is key.  

Great success can follow it is claimed, with the authors suggesting that business owners who follow their system could see a doubling or tripling of their business within a year. Everything is possible, even if no guarantee is given. The book is a complete guide, yet you still have a fair bit of work to do, the filling in the gaps whilst following the authors’ careful guidance.  

Even if you don’t have a business that requires local marketing, this book is still capable of giving a lot of quality advice about online advertising! It is an excellent, focussed all-rounder.

Ultimate Guide to Local Business Marketing, written by Perry Marshall & Talor Zamir and published by Entrepreneur Press. ISBN 9781599185781. YYYYY

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