TOP OF MIND

Proven strategies any company or individual can use to stay top of mind with their audience—from Inc.com’s #1 content marketing company

What do all successful businesses have in common? They’re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.

In Top of Mind, the cofounder of a leading content marketing company shows readers how to create business opportunities by occupying the space at the top of their audience’s minds—and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand—whether they’re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who’s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the “why” behind the message; and create processes to make that message part of a brand’s DNA. Maintaining a prominent spot in audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.

John Hall is the co-founder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.