Secrets Behind Things That Look Good

How Small Changes in Design Lead to a Big Jump in Sales

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When there are two identical products, how is it that one looks better than the other? Why do some designs stick in your memory when you've only seen them once? If something looks good, there's a...

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She elaborates from these on all the complicated and often misunderstood ways in which vision affects the other senses—even taste, which, according to the author, is primed far more often by sight...

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