DC Super Hero Girls: Past Times at Super Hero High
by Shea Fontana
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Pub Date Oct 03 2017 | Archive Date Oct 10 2017
DC Entertainment | DC Zoom
Description
From the best-selling line of kids graphic novels and celebrated author Shea Fontana with art team Marcelo Di Chiara, Yancey Labat and Agnes Garbowska comes the next chapter for the DC Super Hero class in DC Super Hero Girls: Past Times at Super Hero High!
The DC Super Hero Girls line is an exciting new universe of super heroic storytelling that helps build character and confidence and empowers girls to discover their true potential. Developed for girls ages 6-12, DC Super Hero Girls features DC Comics' most powerful and diverse lineup of female characters as relatable teens, playing out across multiple entertainment content platforms and product categories to create an immersive world. Icons including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenage introduction, as each character has her own storyline that explores what teen life is like as a super hero.
Marketing Plan
Feature Site: http://www.dcsuperherogirls.com/
- National Media Campaign including National Public Radio and National print features and review coverage.
- Extensive online support including EW, USA TODAY, PopMatters, Ain't It Cool News, IGN, CBR, Comicvine, Newsarama, and various comic book blogs and pop culture sites.
- A multimedia marketing campaign including online advertising, in-book advertising and outdoor advertising
- The DC Super Hero Girls franchise will have national advertising campaigns from both Mattel and Warner Bros. Consumer Products
- In-store merchandising across mass market chains
- Cross-vertical advertising with DC Super Hero Girl straight-to-DVD movies, consumer products, Mattel toy lines and on the dcsuperherogirls.com website
- Feature in DC Family monthly and DC Comics weekly newsletters
- Promotion and Features on DCComics.com
- Promotion on DC comics social media network (Facebook, Instagram, and Twitter)
- Feature segment/interview on DC All Access - the video web series
- Shelf Awareness ad campaign
- Goodreads ad campaign
- Ingram and Baker & Taylor Graphic Novel supplements
- Promotion on dccomics.com, goodreads.com
- House ad in DC print and digital comics
- Banner advertising on dccomics.com
- Spotlighted in DC All Access Editorial Column
- Promotion through DC Comics social media (Facebook, Twitter, blogs)
- Bookstore co-op
- Promotional co-op allowance
- Digital galley available April 2017 on NetGalley and Edelweiss
- Banner advertising on dccomics.com
Available Editions
| EDITION | Other Format |
| ISBN | 9781401273835 |
| PRICE | $9.99 (USD) |
| PAGES | 132 |
Average rating from 12 members
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