Aches and Gains

“When you're in pain you are desperate for an expert, Dr Christo is just that. He's also filled with compassion and has a wonderful bedside manner. Pain is inevitable but Dr. Christo helps relieve your suffering.
— NAOMI JUDD, Singer, Author, and Humanitarian

"Dr. Christo’s Aches and Gains provides an incredibly comprehensive overview of the many forms that pain can take, how it impacts the lives of its sufferers, and most inspiringly the multiple treatment options that are available for the tens of millions who suffer from chronic pain. Importantly, Dr. Christo strikes an impressive balance between conveying information that will be helpful to people experiencing pain while staying true to the current state of pain science. He artfully intertwines stories from real people with evidence-based information to both inspire and educate the reader. This book will help to arm people in pain with knowledge and hope, empowering them to take control over their pain and their lives." 
— ROGER B. FILLINGIM, PhD, Distinguished Professor and Director of the University of Florida’s Pain Research & Intervention Center of Excellence

“If you suffer from pain, know somebody who does, or want to limit your chances of developing it, Aches and Gains is a must read. Dr. Christo covers this universal problem with great expertise and compassion.”
— Coach LOU HOLTZ, 2008 College Football Hall of Fame Coach, Retired ESPN Analyst, Motivational Speaker, New York Times Best-Selling Author

“Dr. Paul Christo’s insightful book “Aches and Gains” is a breath of fresh air, particularly at a time when we, as a nation are experiencing an opioid-addiction catastrophe.  This book offers true healing and ‘another therapeutic option’ without the dangerous effects of harsh drugs. Human beings will do anything to take away pain. It is refreshing to read a book that offers another path. If you are experiencing pain, I highly suggest you read Dr. Christo’s book before you consider any treatments.”
— SUZANNE SOMERS, Actress and Bestselling Author

“This book is a terrific resource that everybody should pay attention to. It’s cutting-edge, easy to read, and inspirational. Dr. Paul Christo gives you the tools to move beyond your pain, and into the realm of healthy living. Believe me, he is talking to YOU! I am honored to be a part of this movement!” 
— GUNNAR PETERSON, Beverly Hills Based Personal Trainer

"Dr. Christo gives a truly unique and balanced overview of all potentially valid possibilities for those who suffer and have the desire to take back their function and quality of life.  I would recommend this book for anyone who suffers from pain, who has loved ones in this condition, or would like to know things we can do to help this terrible problem for our society."
— TIMOTHY R. DEER, MD, President, International Neuromodulation Society

"Dr. Christo has created a brilliant comprehensive guide into the world of pain packed with research based information while also dispensing his wise, compassionate guidance. Every person will need to navigate the realm of pain throughout their life in some capacity. This stellar work gives them a spectacular invaluable roadmap."
—KATHLEEN HALL, Ph.D.. CEO, The Stress Institute

"Dr. Paul Christo has provided a down-to-earth, easy to read and understandable book that is highly recommended to help those with chronic pain and their family members effectively better manage chronic pain while improving function."
—STEVEN D. FEINBERGH, MD, MPH
Board Certified Physical Medicine and Rehabilitation,
Board Certified Pain Medicine, 
Past-President of the American Academy of Pain Medicine

"Dr. Christo has provided an accessible A to Z guide on the complex world of chronic pain. He uses helpful case vignettes to illustrate the subtleties of pain care. The knowledge gained by both providers and patients will empower them to manage pain more effectively."
—JENNIFER L. MURPHY, PhD, VA CBT for Chronic Pain manual author and trainer

"Dr. Christo does a wonderful job sharing his knowledge and experiences dealing with chronic pain patients.  This book addresses all aspects of pain and contemporary treatments for those who suffer from it. It is an excellent source of information for patients and their caregivers."
— JOHN D. LOESER, M.D., Professor, University of Washington, Past President, American Pain Society and the International Association for the Study of Pain

"Aches and Gains is a great resource for patients suffering with chronic pain. Dr. Christo shares his clinical and scientific expertise in a way that is engaging, informative, and empathetic, and doesn’t focus only on pills or surgery. The stories of famous individuals with pain are unique and informative, and demonstrate that pain can impact anyone. I think anyone reading this book will have a greater understanding of the causes of pain and strategies for managing it—giving them the tools to ultimately get back their lives."
— ROGER CHOU, M.D. 
Professor of Medicine, Division of General Internal Medicine and Geriatrics, Oregon Health & Science University

"Aches and Gains offers far-reaching therapeutic options for pain relief. Dr. Christo, and his interesting patients and prominent personalities from all walks of life, carefully guide anybody dealing with this multidimensional disease through its complexities in a remarkably understandable and compelling manner. Pain can strike us at any time in life. We are now fortunate to have a book that both serves as a beacon of hope and as a source of many evidence-based and emerging treatments that can really help."
— ROLLIN M. GALLAGHER, MD, MPH
Editor-in-Chief, Pain Medicine
Past President, American Academy of Pain Medicine

Full publicity campaign to National Press 

Attendance at key Fall pain management conferences

Advertising in pain practitioner newsletters, Publishers Weekly, Library Journal

Goodreads campaign

Large mailing of review copies 

Social media campaign