Skinheads, Fur Traders, and DJs

An Adventure Through the 1970s

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Pub Date Oct 03 2017 | Archive Date Aug 31 2017
Dundurn | Dundurn Press

Description

The true story of a legend of Canadian pop culture broadcasting and the way he got his start in the 1970s: working as a fur trader for the Hudson’s Bay Company in the Northwest Territories and then moving on to DJing in disco-era Vancouver.

A true story of an adventurous pop-loving teenager who, in the early 1970s, went from London’s discotheques to the Canadian sub-arctic to work for the Hudson’s Bay Company. His job? Buying furs and helping run the trading post in the settlement of Arviat (then known as Eskimo Point), Northwest Territories (population: 750).

That young man is Kim Clarke Champniss, who would later become a VJ on MuchMusic. His extraordinary adventures unfolded in a chain of On the Road experiences across Canada. His mind-boggling journey, from London to the far Canadian North and then to the spotlight, is the stuff of music and TV legends. Kim brings his incredible knowledge of music, pop culture, and the history of disco music, weaving them into this wild story of his exciting and uniquely crazy 1970s.
The true story of a legend of Canadian pop culture broadcasting and the way he got his start in the 1970s: working as a fur trader for the Hudson’s Bay Company in the Northwest Territories and then...

A Note From the Publisher

Kim Clarke Champniss (a.k.a. KCC) is an award-winning broadcaster who was a popular VJ on MuchMusic and special assignment reporter for The NewMusic. KCC is also the author of The Republic of Rock ’n’ Roll. He lives in Toronto.

Kim Clarke Champniss (a.k.a. KCC) is an award-winning broadcaster who was a popular VJ on MuchMusic and special assignment reporter for The NewMusic. KCC is also the author of The Republic of Rock...


Marketing Plan

ADVERTISING
Consumer Ads: Geist, Canadian Musician
Library wholesaler ads: Library Services Centre, Whitehots
Trade ads: Publishers Weekly, Quill & Quire
Online ads: 49th Shelf, Open Book, cbc.ca, Facebook, Instagram

MARKETING MATERIALS
Chapbook

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging 

PUBLICITY
Targeted media and blogger review mailings

MERCHANDISING
Shelf Talkers

Book hashtag: #SkinheadsFurTradersDJs
Author Twitter: @themightykcc

ADVERTISING
Consumer Ads: Geist, Canadian Musician
Library wholesaler ads: Library Services Centre, Whitehots
Trade ads: Publishers Weekly, Quill & Quire
Online ads: 49th Shelf, Open Book, cbc.ca...


Available Editions

EDITION Other Format
ISBN 9781459739239
PRICE $23.99 (USD)
PAGES 200

Average rating from 9 members


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