The Revolution that Will Reshape Your Body, Boost Your Energy--and Save Our Planet
by Kathy Freston, Bruce Friedrich
Pub Date 02 Jan 2018
We are a culture obsessed with protein. But how much of it do we really need? And what kind of protein? What does a healthy diet really look like?
In Clean Protein, four-time New York Times bestselling author Kathy Freston and Bruce Friedrich, Executive Director of the Good Food Institute, bust myths about both animal and plant-based proteins and give readers a roadmap for how to kick start a clean protein lifestyle.
Complete with cutting-edge research, Clean Protein is packed with information and guidance on how to "lean in" to better choices, as Freston and Friedrich provide a practical solution to excess weight and chronic health issues. The authors cite peer-reviewed scientific studies, medical experts, and talk to the clean food pioneers to lay the groundwork of what is likely to become a food revolution that will be talked about for decades.
The book offers an easy-to-follow plan, complete with recipes and tips on how to make the shift away from food that's making us - and the planet - sick. Clean Protein packs a powerful punch to many of today's problems, and it's poised to shake up the food world, giving control of personal health and wellbeing back to the individual.
Praise for Kathy's previous titles:
"Abundant scientific research has convincingly shown that the approach
Kathy Freston brings is the most effective way to reach your goal weight
and stay there, and to enjoy the very best of health. The Lean
puts this breakthrough into practice with a simple, step-by-step,
can't-fail guide. Kathy's guidance is easy to understand, beautifully
structured, and so encouraging that you'll reach your goals more easily
than you could ever have imagined. Our clinical studies and those of
other research teams have shown how powerful a diet change can be. The Lean now makes it available to everyone."
--- Neal D. Barnard, MD
"Kathy Freston has been a real source of reliable, practical advice about health. In The Lean, she presents a sensible plan to jump-start weight loss and improve well-being. I recommend this book."
--- Andrew Weil, MD
"I can't tell you how much [QUANTUM WELLNESS] changed my life for the better."
--- Ellen DeGeneres
Major national television appearances on morning, daytime, and late night shows.
National radio interviews.
Author signings/events with built-in book buys, such as: College speaking tour, environment/food/restaurant conferences, 92nd Street Y ticketed event, and others in NY, San Francisco, and LA.
Web marketing/social media campaign.
Author features/reviews in top national print and online publications, newspapers as well as wellness, lifestyle, technology, business, an women's interest websites.
Advance Reader Copies.