
Soulful Baker
From highly creative fruit tarts and pies to chocolate, desserts and weekend brunch
by Julie Jones
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Pub Date Sep 21 2017 | Archive Date Oct 24 2017
Quarto Publishing Group - Jacqui Small | Jacqui Small
Description
'Bloody great baking book. Has Xmas all over it.' Jamie Oliver
'Julie bakes with love. It's her secret ingredient.' Pierre Koffmann
Whether you're making pies or cakes, bread or brunch, this stunning book is full of recipes that will feed your soul as well as your stomach.
Baking became a form of therapy for Julie Jones when her mother, who taught her to bake, was diagnosed with dementia. They began baking together again, and Julie started her Instagram account as a way to document this precious time. Now her delicious recipes are available for the first time as a sumptuous cookbook that would make an inspired addition to any kitchen bookshelf. From lemon madeleines to muddle cake; trampoline bread to chocolate ganache; banana, pecan and chocolate muffins to fluffy pancakes – this incredible baking book has all the recipes you need to create something beautiful, imaginative and impressive.
You’ll find chapters on:
- Fruit Tarts and Pies: containing recipes like apple rose tart and plum and frangipane tart, plus pastry decoration techniques
- Cakes, Bakes and Treats: with dipped lemon madeleines and muddle cake, as well as tips for getting cream fillings right every time
- Bread and Yeasted Dough: with trampoline bread and grissini
- Chocolate: including a stunning triple chocolate celebration cake and chocolate ganache
- Desserts: with delizia di limone and a meringue sharing nest wreath
- Weekend Breakfast and Brunch: with banana, pecan, and chocolate muffins and fluffy pancakes.
Learn to cook crafted, beautifully styled pies, tarts, cakes and bakes, but be sure to cook with Julie's secret ingredient – love.
Marketing Plan
Campaign Focus: Using natural and colorful ingredients, considered decoration, and beautiful pastry designs, Julie Jones provides ideas on how to make bakes that beg to be presented in a way that feeds your soul as well as your stomach.
Key Selling Points:
· Strong backstory related to therapy and elderly dementia
· A trained chef in the UK who has appeared on BBC TV’s Yes Chef in August 2016
· The author’s Instagram followers include Nigella Lawson, Food and Drink in the USA, Jamie Magazine, BBC Good Food, Honey & Co and several Michelin-starred chefs, including Francesco Mazzei and Heston Blumenthal
· Stunning photographs of the author’s bakes
Key Campaign Activity: Long lead pitch to print magazines, Review copy pitch to top food editors at national media, Promotion outreach to top food sites; Brit & Co, Delish, Epicurious, Food.com, Food52, FoodNetwork, HuffPost-Food, TheKitchn, SeriousEats, TasteofHome, Yummly; Review copy push to top lifestyle sites: Cosmo, goop, Health, MindBodyGreen, Mother Earth News, Oh She Glows, Self, Vogue, WellnessMama.
Available Editions
EDITION | Other Format |
ISBN | 9781911127246 |
PRICE | $29.99 (USD) |
PAGES | 176 |
Links
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