Digital Branding

This book, which sets out to give practical guidance to online and digital brand building and development, may turn some of your current thinking on its head and correct some misunderstandings. It is a revised edition, bringing together key marketing elements to help the reader develop a framework that can be measured, exploited and monetarised with the aid of some of the latest thinking and techniques.

It was an enjoyable, accessible and informative read, being capable even of ‘teaching old dogs new tricks’. It can either be a book of revelations, an aide memoire or a refresher course – depending on your knowledge – whilst serving all audiences with equal aplomb. A heady mix of theory, real-world experience and deployed case studies help draw the reader’s focus. It is a book for doing and do-ers, rather than a drier academic read, although certainly it can guide the academic reader at the same time.

Clearly the book cannot be a deep-dive into every subject, but it does give you a clearer picture about how all the elements go together, such as e-mail marketing, social, mobile, law and so-forth, and then you are better equipped to seek deeper individual resources as necessary and understand its relevancy.

The book’s price is incredibly low for what you potentially stand to gain from its contents. A recommended reading consideration.

Digital Branding, written by Daniel Rowles and published by Kogan Page. ISBN 9780749481698. YYYYY

Digital Branding is a very useful resource on keeping your company's overall brand experience cohesive. Rowles has great insight and guidance on how to develop and maintain your brand's identity (personality, really) as consumers interact with your company or product in online and offline settings. As a marketing professional myself, I found Digital Branding to be full of new insights as well as great reminders about things I already knew, but had blurred with time. A fantastic resource to bring a fresh focus to any company's branding and strategy.

Really informative. Great ideas and ways to link information. There are many links to the author’s website, which then lead you to a general area where’s it is difficult to find what you’re looking for. I read the book on a kindle and many of the graphs didn’t translate well. Great information, I would recommend it for many new ideas.