Campaign Focus:

Quality craft lagers have largely escaped public acknowledgement...until now. Today, a lager renaissance is underway in the United States and abroad; intrepid breweries are rediscovering the joys of colder fermentation and pushing lagers well beyond the realm of pilsner. Lager offers a complete tasting guide to the full spectrum of lager styles, from Munich Helles and Festbier to California Common and Baltic Porter.

Key Selling Points:

· Topic in under-published—Lager has largely been neglected in the homebrew arena

· Author is editor in chief of a primary homebrewing magazine (Zymurgy) with direct ties to the American Homebrewers Association (Boulder, CO)

· Appeals to homebrewers and readers looking for a fun read on the history and styles of lager

Key Campaign Activity

Promotional outreach to core audience via Zymurgy

Review copy push top beer publications

Review copy push to men’s magazines