Predictive Analytics for Marketers
Using Data Mining for Business Advantage
by Barry Leventhal
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Pub Date Feb 03 2018 | Archive Date Feb 28 2018
Kogan Page Ltd | Kogan Page
Description
Marketing managers, marketing strategists, research and insight managers.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749479930 |
| PRICE | £29.99 (GBP) |
| PAGES | 240 |
Average rating from 2 members
Featured Reviews
Renwick M, Reviewer
The world is rapidly changing and no less so in Marketing than anywhere else. Barry Leventhal has produced a comprehensive guide for both the beginner and the seasoned professional who is now facing significant changes to his/her methods of working.
The book has a very practical approach to the challenges and demonstrates the importance of data and how predictive analytics may assist the marketer to achieve their goals.This should be a must read to any business that wants to maintain a competitive advantage.
Thanks to Netgalley and the publisher for providing me with a copy of this book in exchange for an honest review.
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