The One Percent Edge
Small Changes That Guarantee Relevance and Build Sustainable Success
by Susan Solovic
Pub Date 22 Feb 2018
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Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers—all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
Put energy into profitable areas and trim dead weight • Raise prices by selling value instead of things • Access new markets by adapting products or services • Hire the right team players • Turn customers into brand ambassadors • Find your own niche and avoid imitating • And more
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.