Black & Decker Custom Grills & Smokers
Build Your Own Backyard Cooking & Tailgating Equipment
by
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Pub Date Jan 02 2018 | Archive Date Feb 20 2018
Quarto Publishing Group - Cool Springs Press | Cool Springs Press
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Description
You won’t believe the number of ways you can construct your own custom grill, smoker, or accessories. They can be built with bricks, steel barrels, old refrigerator cabinets, and much more. They can be put on trailers for your tailgating needs, and you can build custom surrounds for your grill or smoker to provide much needed work space. BLACK+DECKER Custom Grills & Smokers tells you how to build all kinds of grills and smokers from easy-to-get, inexpensive objects and materials.
From an old-fashioned brick barbecue, to a pit to roast a whole hog, or even a 55-gallon drum to be converted to a Texas barrel smoker, tons of projects are at your disposal with full color, step-by-step instructions. Guaranteed to satisfy at any cookout or tailgate party, and definitely primed to blow away your grilling buddies.
Marketing Plan
Marketing:
- Short and long lead publicity campaign targeting DIY and Home Improvement enthusiast media as well as select cooking/grilling-related and enthusiast media
- Short and long lead publicity to also include consumer general interest outlets and publications, self-sufficiency blogs & websites
- Book giveaways will be offered through QPG blogs, social media events, and supporting blogs,
- Engage blogs to feature book content and giveaways one month after launch
- Online advertisements and sponsored posts in online communities
- Sell sheets, postcards – additional merchandising items as needed
- Feature in B2B email campaigns and Arcadia efforts
- Feature book at Mother Earth News Fairs
Publicity:
- Primary DIY & Home Improvement Outlets-Magazines: Better Home & Gardens Do It Yourself, House & Home, Log Home Living, This Old House, Popular Mechanics, Make
- Key DIY/Home Improvement Blogs, Websites: Curbly, Man Made DIY, Money Pit Blog, AcmeDIY.com, Remodelaholic, The Rebel Chick, Pretty Handy Girl,
- Family & Parenting Blogs: Family Magazines: Parade, AARP, Southern Living, Real Simple, Southern Living, Martha Stewart Living, Better Homes and Gardens, Good Housekeeping, Family Circle, Chicago Parent, Parenting, Family Fun, Working Mother, Kiwi, Parent & Child, LA Parent
- Top Mom, Dad & Parenting Blogs and other outlets: How To Be A Dad, Moms Who Think, Geekdad, Single Dad Laughing, Gays With Kids, Mocha Dad, Dad or Alive, Dadland.com, Bobblehead Dad, Made By Mommy YouTube Channel, School Yard Style blog, Everything Kids blog (via the Parents Magazine website, Kelly's Thoughts on Things Blog, Laura Torres, Macaroni Kid, Placentia, Beadshop.com, Parenting Press
- Key Self-Sufficiency/Green/DIY Outlets: Country Living, Mother Earth News, Dirt, Dwell, Good Life Living Green, Green Hands, Green Living Ideas, Grit, Inhabitat
- Top dailies – Homes & Home Improvement: Huffington Post, USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Minneapolis Star-Tribune
- Syndication: King Features Syndicate, Tribune Content Agency
- Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising.
- Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
- Radio Programs and Television: Living the Country Life radio, regional public radio shows
Online/Social Media Marketing Initiatives:
- Giveaways, previews at Quarto Homes, various blogs & websites
- Video: TBD
- Black+Decker tie-ins where possible
Weekly/Community newspapers and syndicates in secondary/tertiary market
Available Editions
| EDITION | Other Format |
| ISBN | 9780760353547 |
| PRICE | $22.99 (USD) |
| PAGES | 176 |
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