Campaign Focus:

 Feature the poetry of Jalal ad-Din Rumi, popularly known simply as Rumi, was a thirteenth-century Persian Sunni Muslim poet, Islamic scholar, theologian, and Sufi mystic. Continuing the success of The Love Poems of Rumi [Wellfleet Press, 2015], this edition curates the spiritual side of Rumi and presents sections of his exquisite spiritual poems from the beautiful and modern translation by scholar Nader Khalli. Present this collection of poetry to key poetry reviews, bloggers and writers, featuring the Quran, hadith sources, and everyday tales. 

Key Selling Points:

·         Rumi is a strong, perennial seller with a lot of material to be constructed with different themes.

·         Proposed format has proven success in both trade and gift markets.

·         Rumi's works speaks to a wide audience, giving readers of different faiths spiritual tools for inner reflection. 

·         A strong, perennial seller with a huge body of work, Rumi, presented in this format, has proven success in both trade and gift markets.

·         Moreover, Rumi’s works speak to a wide audience, giving readers of different faiths spiritual tools for inner reflection.

  Key Campaign Activity:

·       Email blast to Poetry magazine, reviewers and bloggers 

·         Publicity/Media: Send Advanced Reader Copies to Poetry editors and Literary reviews at larger newspaper and magazine publishers