Cadence

A Tale of Fast Business Growth

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 20 Nov 2018 | Archive Date 31 Jul 2018

Talking about this book? Use #CadenceBook #NetGalley. More hashtag tips!


Description

2018 Axiom Business Book Awards - Silver Medal
2018 Nonfiction Book Awards - Gold Medal

Cadence
is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfil his dream of becoming an entrepreneur.

Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.”

Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other.

Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.


PETE WILLIAMS is an entrepreneur, advisor, and marketer from Melbourne, Australia. A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, A Small Business ICON Recipient and Australian Business Award Winner for Marketing Excellence; he is the co-founder of numerous businesses across varying industries, telecommunications services to e-commerce.


FORBES has called author Pete Williams "One entrepreneur today that every marketer should be modeling", whilst INC describes him as "a savvy marketing strategist".

2018 Axiom Business Book Awards - Silver Medal
2018 Nonfiction Book Awards - Gold Medal

Cadence
is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to...


A Note From the Publisher

HAVE A CONTENT PLATFORM? (newsletter, blog, community)

Let us know and we will provide something custom for your audience direct from Pete.

Articles, Audio Interviews, Videos, Guest Posts - you name it, we will provide it!

Just ask support@preneurgroup.com and Pete's team will get right on it for you!

HAVE A CONTENT PLATFORM? (newsletter, blog, community)

Let us know and we will provide something custom for your audience direct from Pete.

Articles, Audio Interviews, Videos, Guest Posts -...


Advance Praise

Consider this a sequel to The Lean Startup. The “10% Wins” strategy will take your MVP to the next level. A must-read!

—Nathan Chan, publisher of Foundr Magazine

 

Cadence is everything a business book should be: short, sharp and shareable.

—Jon Acuff, author of Finish, Do Over and Start.

 

Cadence is the perfect guide for any entrepreneur who wants to grow their company to the next level—fast. Pete Williams’ 7 Levers framework is an ingenious tool that will bring immediate, repeatable results to your business. Read this book this morning and implement the lessons this afternoon.

—Mike Michalowicz, author of Profit First 



Consider this a sequel to The Lean Startup. The “10% Wins” strategy will take your MVP to the next level. A must-read!

—Nathan Chan, publisher of Foundr Magazine

 

Cadence is everything a...


Marketing Plan

- International Print + TV Campaign.

- Full Podcast and Blog "Tour".

- 6 Book Trailers planned for strategic release.

- Large Publishing Industry Campaign (Publishers Weekly, Foward etc)

- Huge catalog of guest posts and articles prepared for distribution at launch (Have a content platform?  Let us know and we will provide something custom for your audience from Pete)

Book Expos

Look out for the Guerilla campaign we have planned for the Book Expo America (New York, May 2018) and the London Book Fair (April 2018)


Indie Book Stores

Keep an eye out for your mailman; he's delivering something special and exclusive to Indie bookstore in a month or two

- International Print + TV Campaign.

- Full Podcast and Blog "Tour".

- 6 Book Trailers planned for strategic release.

- Large Publishing Industry Campaign (Publishers Weekly, Foward etc)

- Huge catalog...


Available Editions

EDITION Other Format
ISBN 9781600379703
PRICE $16.95 (USD)
PAGES 176

Average rating from 15 members


Featured Reviews

Cadence is an award winning book for businesses and entrepreneurs.
It is packed with actionable insights and a framework that you can immediately relate and apply to your own business.
Packed in a parable form. It is easy to read and digest.
Must read for any business owners and entrepreneurs.

Was this review helpful?

https://www.aminext.com/blog/2018/1/20/is-that-business-book-worth-a-read
Most books, tapes, and seminars are sold with the implied promise that if you get only one profitable idea it will more than pay for that book, tape, or seminar. And that your purchase or attendance is the first affirmative step on the path to success.

So let us look at an example that comes from an advance reader’s copy of a business book about to be published …

The book is titled “Cadence: A Tale of Fast Business Growth” and was written by entrepreneur /triathlete Pete Williams

The book is a story told from the perspective of a bicycle shop owner, who doubles as an Ironman triathlete (running, swimming, bicycling) coach, whose business is failing. Not so coincidentally, this struggling shop owner is asked to coach a prominent businessman/triathlete who offers to help him double his shop’s profits over the same time it takes to train the businessman for an upcoming competition.

Is there a secret or unique process to business profitability revealed in Cadence?

The short answer is No! The prescriptive advice is based on sound business techniques and achieving a ten-percent improvement in each of seven areas: Suspects, Prospects, Conversions, Items per Sale, Average Item Price, Transactions per Customer, and Margins. With the first six items increasing revenue and the seventh increasing profitability.

Yes, there is value.

This book can serve as a source of motivation and a blueprint of time-tested business principles that may help you increase, both gross revenue and overall profitability.

For long-time readers who have decided to develop multiple income streams to help isolate them from a chaotic and capricious world with an uncertain employment environment, this book can serve as a checklist for evaluating your business processes to target key business areas to maximize your returns

Yes, there are negatives?

One, like most business advice, it is easier said than done.

Two, many people are information junkies, collecting “how to” advice and “motivational” stories; but never seeming to implement and execute these “sure-fire” plans. Perhaps why the author also offers a personal coaching service to help you over the personal barriers to success.

Three, I have a hard time believing that any athlete, self-motivated and trained to push through pain, would not have had the initiative to seek out a solution on their own.

And four, much of the information is freely available on the internet by Googling "incremental gains in seven areas double your profits" without the quotes. Or similar advice is being offered elsewhere by other people.

From the publisher ...

"Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur.

Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.”

"Cadence uniquely communicates entrepreneur and advisor Pete Williams’s '7 Levers' approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other.

Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around."

"PETE WILLIAMS is an entrepreneur, advisor, and marketer from Melbourne, Australia. A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, A Small Business ICON Recipient and Australian Business Award Winner for Marketing Excellence; he is the co-founder of numerous businesses across varying industries, telecommunications services to e-commerce."

Like most business books, the advice is a mixture of common sense and time-tested practices. And like most things in life, your results will vary and will be proportional to the amount of time and effort you bring to the table.

Was this review helpful?

A fable that delivers an analogy to a business area is very powerful as it sets the topic in a more interpretable context. We always see other people’s problems much clearer and actionable than our own! Cadence provides an analogy around a Triathlete coach (JJ), who also owns his own sports equipment store but is making some core mistakes in running his business. He doesn’t make those mistakes in coaching but the similarities are considerable.

Many entrepreneurs and young companies can struggle with the basic implementation of generating customers, driving revenue and increasing profit. I say implementation because it’s not that they are unaware of the theory or the process. What happens is that the daily business of survival and commercial noise distracts the core important activities on how to grow a business. They start working deeper and deeper reactively IN the business rather than proactively ON the business.

Pete Williams has outlined 7 levers that must be addressed for continuous growth and profit maximisation.

This is a very informative, pragmatic and well delivered framework for increasing profits by targeting 10% wins. One area I appreciated is that not every marketing strategy has to concentrate on social media and there is very useful discussions as to when it is appropriate and when not. Know what you are trying to achieve, who your customers are and their buying habits – regardless of channel.

While some of the dialogue in the non-business situational discussions are not my cup of tea, I believe this is a great book to read. At 176 pages, Cadence, it’s a concise, sharp and high impact read, that I would highly recommend. Loved the title as it was extremely apt!

Many thanks to Morgan James Publishing and NetGalley, for an ARC version of the book in return for an honest review.

Was this review helpful?

Readers who liked this book also liked: